Fashion
Seen on Sloane: Chelsea in Bloom 2024 edition
Sloane Street burst into a delicious riot of flowers this week as the Chelsea Flower Show returned to the grounds of the Royal Hospital. Across the neighbourhood, Chelsea in Bloom saw almost 110 local businesses take part in the annual floral art competition, with extraordinary fresh flower displays celebrating this year’s theme, ‘Floral Feasts’.
We sent our photographer down to capture what the best-dressed people were wearing for Chelsea in Bloom and the RHS Chelsea Flower Show.
SEE ALL THE WINNERS OF THE 2024 CHELSEA IN BLOOM FLORAL ART SHOW
VOTE FOR YOUR FAVOURITE FLORAL DISPLAY HERE
Images by Kirstin Sinclair
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The New Rules of Garden Party Dressing
Garden party style, but with bite. Our edit of gloriously frothy dresses embraces frills, florals and unapologetic pastel power. Equal parts whimsy, wit and full-throttle femininity — this is what to wear when the dress does the talking.
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Harvey Nichols Lights Up For Christmas
See the festive windows designed to help spread cheer with mood-enhancing colours and patterns
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Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
The New Rules of Garden Party Dressing
Garden party style, but with bite. Our edit of gloriously frothy dresses embraces frills, florals and unapologetic pastel power. Equal parts whimsy, wit and full-throttle femininity — this is what to wear when the dress does the talking.
READ more
