Fashion
Seen on Sloane: Chelsea in Bloom 2024 edition
Sloane Street burst into a delicious riot of flowers this week as the Chelsea Flower Show returned to the grounds of the Royal Hospital. Across the neighbourhood, Chelsea in Bloom saw almost 110 local businesses take part in the annual floral art competition, with extraordinary fresh flower displays celebrating this year’s theme, ‘Floral Feasts’.
We sent our photographer down to capture what the best-dressed people were wearing for Chelsea in Bloom and the RHS Chelsea Flower Show.
SEE ALL THE WINNERS OF THE 2024 CHELSEA IN BLOOM FLORAL ART SHOW
VOTE FOR YOUR FAVOURITE FLORAL DISPLAY HERE
Images by Kirstin Sinclair
Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles

The new-season trends to know
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Seen on Sloane: April 2022
Shades of vanilla and cream dominated as spring made a tentative appearance on Sloane Street
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A tour around The World’s Smallest Department Store with Anya Hindmarch
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What's on in Chelsea
From children’s workshops to exhibitions and luxury boutique openings, there is something for everyone in Chelsea.