Sloane Street has reached a milestone moment — 100,000 Instagram followers — and it’s all thanks to you. To celebrate, we’re giving one lucky follower the chance to enjoy a day of true luxury on Sloane Street, with a £250 Sloane Street Gift Card and a gourmet meal for two at the Cadogan, a Belmond Hotel.

The giveaway is our way of saying thank you to the community that makes Sloane Street what it is: a place where fashion, design, art and fine dining meet in one elegant stretch of Chelsea.

If you’re not already following @sloanestreetsw1, now’s the perfect time to join the conversation — and the celebration. Our feed offers a front-row seat to the neighbourhood’s most inspiring openings, events and seasonal style moments, from the latest designer arrivals and pop-ups to tastemaker interviews and guides to Chelsea’s best dining spots. You’ll also find behind-the-scenes stories, competitions, and glimpses of everyday beauty along London’s most glamorous boulevard.

Here’s to 100,000 followers — and to living beautifully, together.

1 November 2025