Anya Hindmarch’s cult Ice Cream Project is back for summer 2025 — and yes, it’s still brilliantly bonkers. For the uninitiated, this is not your average gelato experience. It’s a conceptual, cream-based ode to British pantry staples, reimagined with humour, irreverence and, somehow, actual deliciousness.
Running from 7 June to 17 August, this year’s line-up features 15 ice creams and sorbets inspired by cupboard classics, comforting favourites and a few eyebrow-raising condiments. New flavours include Bisto Gravy, a seriously tasty umami bomb for those who like their sweet with a savoury edge, and Flying Goose Sriracha, a creamy vanilla base spiked with a proper chilli kick.
Twiglets also make their debut, adding crunch and maltiness in one mouthful, while Garner’s Pickled Onions offers a surprisingly addictive vinegar-meets-vanilla situation. For a subtler spoon, try Filippo Berio Extra Virgin Olive Oil — all grown-up creaminess with a silken finish — or IRN-BRU (sorbet), a technicolour zing for the sweet-toothed nostalgist.
Also joining the line-up: Ovaltine, Rowse Honey, Copella Cloudy Apple Juice (sorbet) and more, all handmade in small batches in Devon using top-tier ingredients.
Returning by popular demand: the smooth, sunshine-yellow Bird’s Custard, gently oaty Quaker Oats, and the cult-favourite Maldon Sea Salt (sorbet) — an intensely chocolatey hit balanced with flakes of sea salt and none of the dairy.
Tubs (500ml) are priced at £16 and scoops start from £4.50 — though be warned, queues form quickly at The Village Hall on Pont Street, where the pop-up is housed in gleaming freezers with gallery-like restraint.
Want to skip the queue? Book the Ice Cream Project Blind Tasting Tea (£45pp, 48 hours’ notice required) at the Anya Café next door. Expect a flight of all 15 flavours served with wafers, sprinkles and a tasting card — part dessert, part parlour game.
Weird? Absolutely. Wonderful? Without a doubt. Equal parts nostalgia trip, culinary dare and Instagram dream, this is the most deliciously eccentric scoop in Chelsea this summer.
Anya’s Ice Cream Project, The Village Hall, 11 Pont St, SW1X 9EH.
Monday – Saturday: 10am – 6pm; Sunday: 12pm – 5pm.
Garner's Pickled Onion flavour ice cream
Garner's Pickled Onion flavour ice cream
THE 2025 FLAVOUR LINE-UP
NEW FLAVOURS
Bisto Gravy – A seriously fun and tasty umami bomb of an ice cream, for those who relish a sweet-meets-savoury experience
Twiglets – A distinctive ice cream: the malty, moreish base gets additional bite from crunchy pieces of Twiglets
Filippo Berio Extra Virgin Olive Oil – Rich olive oil complements the vanilla ice cream base, for a classic flavour with a grown-up twist
Flying Goose Sriracha – Creamy vanilla ice cream is spiked with the iconic notes of Sriracha, for a chilli kick finish
Garner’s Pickled Onions – Sharp vinegar contrasts with creamy vanilla for a surprisingly tasty and addictive ice cream that’s speckled with finely chopped pickled onions
IRN-BRU (sorbet) – A unique, brightly coloured sorbet that is refreshing and lively on the tastebuds
Copella Cloudy Apple Juice (sorbet) – A crowd-pleasing sorbet that is sweet and crisp, not to mention utterly refreshing
Romney’s Kendal Mint Cake (sorbet) – A refreshing and palate-cleansing mint sorbet, with tiny tastes of Romney’s Kendal Mint Cake in the mix
McVitie’s Club Orange – The ultimate chocolate-orange ice cream, studded with chunky pieces of Club Orange biscuit bar
McVitie’s Milk Chocolate Hobnobs – Delicious milk chocolate ice cream gets added texture and a rich, oaty taste from crushed Milk Chocolate Hobnobs pieces
Ovaltine – Marvellously malty, with all the comfort and flavour of the original bedtime drink
Rowse Honey – A creamy and rich honey ice cream, celebrating the flavour of nature’s golden nectar
RETURNING FLAVOURS
Bird’s Custard Powder (2024) – Smooth and creamy, whipped with the original homemade taste of Bird’s Custard
Maldon Sea Salt (sorbet) (2023 and 2024) – Rich, dark chocolate elevated with Maldon Sea Salt flakes – the ultimate chocolate ice cream for grown-ups, you won’t believe it’s dairy-free
Quaker Oats (from 2022) – Plumped-up oats add texture to a velvety ice cream that’s full of sweet, toasted oat flavour
Bisto Gravy Granules flavour
Flying Goose Brand sriracha sauce flavour
Filippo Berio Extra Virgin Olive Oil flavour
Bird's Custard Powder flavour
Twiglets flavour
Bisto Gravy Granules flavour
Flying Goose Brand sriracha sauce flavour
Filippo Berio Extra Virgin Olive Oil flavour
Bird's Custard Powder flavour
Want more?
From the best places to eat to the latest cultural happenings, there’s so much to do on and around Sloane Street
Five timeless bags you’ll wear forever
With an increasing focus on conscious consumption, there’s never been a better time to invest in a forever bag. Here are five gorgeously timeless handbags from Sloane Street’s most loved brands that you’ll wear for years to come
Three ways to wear: a trouser suit
‘Corporatecore’ is having a moment. Here’s how to make the trouser suit work for work, weekends, and wow-factor nights out—without ever looking too try-hard.
Sun Protection 101
Facialist to the stars and skincare miracle-worker Teresa Tarmey shares her ultimate guide to sun protection.
