The Ralph Lauren Holiday Experience returns to Sloane Square for Christmas 2026

This year, a Christmas tree bound for a London drawing room may make the last leg of its journey chauffeured in a vintage car, as the Ralph Lauren Holiday Experience returns to Sloane Square for 2026, this year with a curated stand of British-grown Nordmann firs at the Ralph Lauren Tree Farm, at the heart of the Square.

The Nordmann fir is Britain’s best-selling Christmas tree, prized for soft needles that stay on the branches rather than blanketing the whole carpet by Christmas Eve. It’s also one of the Christmasiest-looking Christmas trees you can hang a bauble from.

Choose yours in the open air, and it will arrive at your door, quite possibly in a grander fashion than you will, with complimentary local delivery courtesy of Goodwood. The West Sussex estate is home to the Goodwood Revival, the annual historic car-racing event where vintage motors, period dress, and the glamour of the 1940s, ’50s, and ’60s are taken very seriously. The Revival is also home to the Settrington Cup, an invitation-only race of 1950s Austin J40 pedal cars, driven by children aged four to ten, which has been presented by Ralph Lauren since 2025.

All net proceeds from tree sales will go to The Royal Marsden Cancer Charity, which Ralph Lauren supports through its Pink Pony initiative in the fight against cancer. The Ralph Lauren Giving Tree has returned too: dedicate a personalised star in honour of someone you love, with a donation to the charity, and come back to see it hung on the tree.

For anyone whose fingers tend to go numb before they have decided between two near-identical firs, a Ralph’s Coffee pop-up is pouring hot drinks and seasonal mulled wine. Alongside them are a few of Ralph Lauren’s own favourite treats: festive S’mores cookies, warm pretzels, and Apple Gingerbear Muffins.

And if you time it right, you might find yourself being serenaded by one of the local school choirs performing throughout the season. There will also be family activities and festive events taking place inside Ralph Lauren’s men’s and women’s stores on Sloane Square, just across the road.

The Ralph Lauren Holiday Experience on Sloane Square is one stop in a series of Ralph Lauren holiday installations that also includes Tokyo, Seoul, Sydney, Hong Kong, Singapore, and Los Angeles.

Ralph Lauren Holiday Experience
Thursday 12 November to Sunday 20 December 2026
Monday to Saturday 10 am–7 pm and Sunday 12 pm–6 pm