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Ralph Lauren opens new flagship on Sloane Square

The new World of Ralph Lauren boutique sees Ralph Lauren’s refined sensibility play out against an eclectic mix of artwork and decorative props


Ralph Lauren has opened its new ‘World of Ralph Lauren’ boutique on Sloane Square, housing the brand’s premium Purple Label, Polo men’s and women’s, and Ralph Lauren Home collections, as well as a unique edit of products curated for local shoppers.

Set behind an Edwardian façade, the bright, light-filled space runs over two floors, covering 4,251 square feet (395sq m), and blends clean and traditional interior details. The warmth of reclaimed oak floors is complemented by classic plaster mouldings and decorative wall panelling. Antique and vintage-inspired cases and tables are scattered throughout to display the collections.

An eclectic mix of artwork and ornamental touches reflect Ralph Lauren’s refined sensibility. A pair of antlers and a set of mounted silver binoculars in the men’s section hint at gentlemanly pursuits, while armfuls of flowers in dramatic urns punctuate the women’s space.

The Sloane Square Ralph Lauren flagship launch is just one of several exciting new openings on and around Sloane Street this year. The Village by Anya Hindmarch, which opened this spring, is a first-of-its-kind collection of five neighbouring stores, introducing an innovative new retail concept from the imaginative fashion designer. A new Balenciaga flagship will open in autumn and Club Monaco is set to reopen in a new location on Sloane Square.

The Ralph Lauren Sloane Square boutique is offering a selection of custom experiences, including engaging in-store and virtual bespoke appointments, events and style trials. A taste of all-American style awaits.

Ralph Lauren, 32-33 Sloane Square , SW1W 8AQ | 020 3965 3893

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