This festive season, Sloane Square becomes the setting for a winter tableau as Ralph Lauren unveils The Ralph Lauren Holiday Experience, bringing to life the house’s timeless heritage, signature style and a touch of Christmas magic. Rooted in a spirit of family and togetherness, the experience invites generations to come together in celebration of community, craftsmanship and cherished traditions.

Anchoring the Square is a mountain-inspired barn, where a curated line-up of festive workshops unfolds each day. Expect seasonal craft and wreath-making sessions, visits from the florist-in-residence, and artisan cookie decorating at The Cookie Atelier. Beyond the barn, snow-tipped pines create a gentle backdrop for a Father Christmas experience that feels both intimate and timeless.

A dedicated Ralph’s Coffee pop-up offers a chance to refuel and warm up with hot drinks, mulled wine, and a selection of Ralph Lauren favourites — from the much-loved Ralph’s Brownie to festive S’mores cookies and a classic American hot dog.

Those searching for the perfect gift will find the Holiday Shop thoughtfully stocked with seasonal favourites, including iconic Polo Bear pieces and timeless Polo designs chosen for their enduring appeal. The edit reflects the brand’s instinct for heritage, comfort and considered luxury.

In the spirit of giving back, ten per cent of proceeds from all activities will support The Royal Marsden Cancer Charity, continuing Ralph Lauren’s longstanding commitment through its Pink Pony initiative. Visitors are also invited to dedicate a personalised star to hang on The Ralph Lauren Giving Tree — a reflective, quietly meaningful moment within the wider celebration.

The Ralph Lauren Holiday Experience runs from 14 November to 24 December, open daily from 9am–6pm.

Bookings for workshops and Father Christmas sessions can be made at: holiday.ralphlauren.co.uk.