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My Obsessions: Cassandra Goad

Discover what fuels Cassandra Goad’s imagination: calligraphy, countryside walks, colourful Mexican hats and her mother-in-law’s advice. A glimpse into the richly creative world of one of Chelsea’s best-loved jewellers.

8 April 2025

Cassandra Goad

From heritage tomatoes to Mexican hats, jeweller Cassandra Goad’s life is a study in colour and creativity. The designer behind Sloane Street’s much-loved boutique shares her inspirations and indulgences, from calligraphy rituals and countryside walks to the chandelier she’s dreaming of. This is a glimpse inside the world of one of Chelsea’s most vibrant tastemakers.

I’m reading… I often turn to John Sandoe Books for recommendations – they never fail to uncover unique and fascinating reads. While researching my latest collection, Greco: A Journey to Greece, I discovered Rachel Cusk’s Marble and Metamorphosis, a lyrical meditation on the physical and cultural life of marble. It is a beautifully written book that invites you to see the marble creations of the Ancient Greeks through fresh and illuminating eyes.

John Sandoe Books

The last thing I bought and cherished… For my birthday, I received an orange step ladder for my studio from Niwaki that has been on my wish list for years. I have always been a little obsessed with all things orange!

I’m watching… I must confess, I have never been much of a TV-watcher. Instead, this summer, I was captivated by the V&A’s fascinating online course on the history of jewellery, led by Beatriz Chadour-Sampson.

Niwaki step ladder, £189

I never miss… Picking flowers from my garden. I love to fill my Sloane Street boutique with the seasonal blooms and plants I grow and pick in the countryside.

Handpicked flowers in Cassandra's Sloane Street boutique

I’m known for… My sense of colour! My friends can always spot me from a distance by my colourful hats that are handmade in Mexico by a women’s cooperative.

Handmade Mexican hat

My non-negotiable indulgence is… Writing with a calligraphic pen and ink – there is something deeply satisfying about the rhythm of handwriting. It brings me joy to add beauty even to the simplest of tasks.

When no one is around, I like to… Take a bath. Nothing relaxes me quite like a long soak in the bath, followed by Diptyque’s Satin Oil – a small ritual I treasure.

The beauty staple I always have in stock… I never leave the house without Elizabeth Arden’s Eight Hour Cream. I also adore Diptyque’s hand wash – it makes every day feel that much more luxurious.

My mental health would suffer without… A good long walk in the countryside. Having grown up in the British countryside, I have always turned to long walks in nature to keep me grounded.

My go-to wellbeing expert is… No one gives better advice on how to live well than my 95-year-old mother-in-law. She always reminds me what is truly important in life and never fails to remind me that the secret to eternal youth is curiosity.

Diptyque Softening and Comforting hand wash, £56

I’m thinking about… I recently visited the Greek island of Chios, which proved an incredible source of inspiration for my new Greek collection. I often find myself thinking back to its enchanting medieval villages, Genoese fortresses, and grand Byzantine monasteries.

My favourite local restaurant is… …At Sloane is a place I return to time and again. Their food is divine – especially the pommes allumettes, which I can never resist, whatever the occasion. I feel completely at home there, and time spent in their exquisitely decorated spaces always leaves me feeling creatively rejuvenated. 

Chios, Greece

I’m dreaming about… The Celestial Pebble chandelier from Ochre, which I think would be the perfect finishing touch to my traditional Norman home.

The place in Chelsea that means a lot to me I love spending evenings at the Chelsea Arts Club. As a deeply creative person, I have always been drawn to Chelsea’s artistic spirit, which has made it the perfect home for my business. I am always profoundly grateful for the creativity and patronage that continue to inspire me here.

Cassandra Goad, 147 Sloane Street, SW1X 9BZ

 

Celestial Pebble chandelier by Ochre

Curated for curious minds

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Sloane Street
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