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Join Us For A Magical Day Of Christmas Shopping on Saturday 4 December

Expect a host of exclusive offers, treats and surprises, a festive open-air market and atmospheric entertainment

2 December 2021

Christmas lights on Sloane Street

Chelsea has been dusted with festive sparkle and is ready to welcome shoppers this Saturday 4 December for its annual Christmas Shopping event, the jolliest way to kick off your festive season.

The Street’s luxury boutiques have undergone a festive makeover, ready to welcome you with exclusive offers, treats and surprises, as well as expert gifting advice. As you shop for loved ones, you can expect indulgences including complimentary cocktails and seasonal nibbles, pampering beauty treatments, exclusive offers and gifts-with-purchase.

There will be complimentary champagne and gift wrapping at Emilia Wickstead; an exclusive 20% discount at David Mellor for the day; a generous goody bag of treats at Space NK; mulled wine and mince pies at Burberry; and refreshments and a gift with purchase at Oliver Peoples.

For those with discerning tastes, why not give them an invitation to enter the world of refined shopping experiences within the Street’s luxury fashion boutiques? The Sloane Street Gift Card comes impeccably packaged in an elegant orange gift box that echoes the distinctive design of the gift card within, and is available in denominations up to £500, and redeemable at 60 Sloane Street boutiques. Read more here.

Make your way to Pont Street, where you can go on a magical expedition through moonlit forests and crunchy snow to find Father Christmas at Anya’s Grotto, an immersive grotto experience imagined by Anya Hindmarch, ending with a story read by Father Christmas himself (booking essential). There’s also a jolly festive store in the Anya Village, where you can pick up stocking fillers, Anya Hindmarch tree decorations and Christmas crackers and gingerbread men.

Elsewhere, Pavilion Road, Duke of York Square and King’s Road will also be buzzing with Christmas cheer and excitement, as the neighbourhood gets into the spirit of the season with carol singers, eye-catching stilt walkers and complimentary horse-and-carriage rides (look for the elf on the corner of Pavilion Road outside Kate Spade to help you hop aboard).

Be sure to make time to refuel with a restorative beverage at the pop-up bars from The Botanist and Royal Court Theatre at the Sloane Square Winter Terrace, or take a break at the al fresco dining on Pavilion Road. And you can stock up on gourmet delicacies at the fine food market at Duke of York Square.

On your way there, don’t miss the spellbinding Christmas tunnel at Duke of York Square. Fashioned from scented pine and a veritable rainbow of glittery magnolia leaves, and bedecked with shiny baubles of every hue, the tunnel is a Christmas fantasy inspired by beloved Christmas traditions: jewel-toned boxes of chocolate, lovingly wrapped presents and trees festooned with decorations.

To find out all the highlights of the Chelsea Christmas Shopping Event (and other festive happenings in the lead-up to Christmas), visit

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