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Love is blossoming in Chelsea

Three giant floral hearts are dialling up the romance on Sloane Street, giving you the chance to win a luxury staycation for two at The Cadogan, a Belmond Hotel

9 February 2022

Get an extra entry to our Valentine's competition by capturing a picture of one of our floral arches

London’s most romantic neighbourhood is about to become downright swoon-worthy as a trio of giant floral heart arches blooms into life on Sloane Street in time for Valentine’s Day.

Beginning at the south end of the Street by Sloane Square, a five-metre heart-shaped floral arch outside Tiffany & Co. is the perfect place to pose with your loved one (or ones!), surrounded by Instagram-perfect petals.

Outside La Perla, at 163 Sloane Street, you’ll find a gorgeous three-metre floral heart arch and a final arch outside Dior, at 31 Sloane Street. And here’s a hot tip: all three boutiques are full of brilliant Valentine’s Day gift ideas.

The heart arches have been created by florist All for Love London to celebrate the mood of love that comes with Valentine’s Day. Not just romantic love but love for our children, families, friends, selves and, of course, love of Chelsea, where just a walk along the neighbourhood’s picturesque streets can bring on the warm fuzzies.

What’s more, to celebrate Valentine’s Day, we’re giving you and a loved one the opportunity to win a one-night stay with breakfast at The Cadogan with a £300 Sloane Street Gift Card*.

To enter, visit our latest Instagram post and simply follow the steps below:

  1. Follow @SloaneStreetSW1 and @BelmondCadogan on Instagram

  2.  Tag three loved ones in the comments

  3. For an extra entry, visit the hearts situated at @TiffanyAndCo, @LaPerlaLingerie or @Dior, capture an image and tag @SloaneStreetSW1 in your post

Tiffany & Co., 145 Sloane Street, SW1X 9AY
La Perla, 163 Sloane Street, SW1X 9QB
Dior, 31 Sloane Street, SW1X 9NR

*The Sloane Street Valentine’s Day giveaway closes at midnight on 24 February 2022 and is open to entrants 18+. The one-night stay with breakfast at The Cadogan, a Belmond Hotel is redeemable any Sunday – Thursday, subject to availability. The Sloane Street Gift Card is redeemable in participating boutiques which can be found here. The winner will be contacted directly via Instagram private message. Good luck!

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