Chelsea will once again become a petal-strewn playground as Chelsea in Bloom, London’s largest free-to-attend flower festival, transforms the streets from Monday 19 May 2025, with stunning fresh flower displays springing up throughout the neighbourhood, inspired by this year’s theme, ‘Flowers in Fashion’.

Reflecting Chelsea’s twin heritage of style and seasonal beauty, the 2025 edition marks the event’s 20th anniversary, and it shows. Over 130 boutiques, hotels and restaurants will be decorated with show-stopping fresh flower displays inspired by the neighbourhood’s fashion legacy, style icons, muses and more — all in the hope of winning this year’s top prize, judged by an expert panel of Royal Horticultural Society judges, with the winners announced on Tuesday 20 May. 

As ever, visitors can vote for their favourite display to win the People’s Champion Award, with voting open from 6 pm on Monday, 19 May via the official Chelsea in Bloom website. Polls close at midnight on Thursday 22 May, with the winner announced the following day.

This edition of Chelsea in Bloom promises to be one of the most creative yet, with large-scale installations paying homage to iconic sartorial cues such as an anarchistic punk mohawk on the King’s Road and a giant pair of wellies on Sloane Square. On Sloane Street, there will be three incredible displays in bloom: a huge pair of flamboyant glasses inspired by Sir Elton John’s trademark look, an exquisite couture gown, and an enormous Ascot-approved hat.  

On Sloane Street, look out for blooming displays from Temperley London (a Chelsea in Bloom debutante), Smythson, Hackett and Jessica McCormack, as well as gorgeous installations at The Cadogan, a Belmond Hotel, The Carlton Tower Jumeirah, and Beaverbrook Town House. 

Many of the flowers will be donated afterwards to the Confetti Club, a not-for-profit that creates beautiful, biodegradable dried petal confetti from flowers to raise money for Cancer Research UK. Very chic. Very Chelsea.

Don’t miss the return of complimentary rickshaw rides and walking tours, bookable at the Information Point in Sloane Square, where official event tote bags will also be available to purchase.

During the week, expect exclusive flower-inspired menus and cocktails, complimentary posies, engaging workshops, and lots of other exciting happenings in the neighbourhood.

Until then, below are a few of the unmissable highlights during Chelsea in Bloom 2025. Further details are available at chelseainbloom.co.uk, where you can stay up to date with all of the exciting floral goings-on. And for a taste of what’s to come, check out last year’s incredible installations, inspired by the theme, ‘Floral Feasts’, you can see the archive here.

FASHION & BEAUTY

Giorgio Armani presents Armani Flori, a floral cart positioned outside its Sloane Street boutique from 21 to 24 May, celebrating timeless elegance where nature meets design.

Cosmetics à la Carte is inviting visitors into an immersive floral dressing room at its Pavilion Road boutique. Enjoy a complimentary Summer Glow-Up and discover two limited-edition glosses: King’s Road (vibrant watermelon pink) and Sloane Square (soft nude). Buy both and receive a third—Chelsea—for free. There’s also a daily prize draw to win all three.

At The Fold London, there’s an in-store celebration on 22 May with exclusive discounts and complimentary Pink Diesel rosé to toast the season.

DRINK & DINE

The Cadogan, A Belmond Hotel has three standout experiences:

• The Cadogan Cart x Gelupo: Enjoy artisanal gelato on the corner of Sloane Street from 19 May, including a bespoke orange blossom flavour created for the season.

• Seasonal Floral Fare at The LaLee: A three-course menu from Chef Chris Hill includes Hampshire asparagus, Loch Duart salmon, Norfolk lamb rump and lemon elderflower cloud (£45 for two courses, £55 for three).

• Afternoon Tea by Chef Benoit Blin: Available from 5–25 May, this floral tea includes wagyu-topped cornbread, lavender peaches and lychee religieuse, paired with Rathfinny English sparkling wine (£75 per person).

Ottolenghi will be serving limited-edition floral cakes and botanical cocktails, alongside seasonal salads and mains—perfect for gifting, grazing or taking home.

Hans’ Bar & Grill will host a terrace pop-up champagne and wine bar from 22–25 May, 12pm–8pm, on Cadogan Gardens. Ideal for a toast en plein air.

EXPERIENCES

Take in the floral installations from a fresh perspective with the return of the Chelsea in Bloom rickshaw rides and walking tours. Available daily from Sloane Square’s Information Point (10:30–17:30 for rickshaws, 11:00 & 15:00 for tours). Bookings are walk-up only.

For more information and all the latest Chelsea in Bloom happenings, please visit chelseainbloom.co.uk.