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And that’s a wrap! The 2023 Chelsea in Bloom winners are announced

See who won this year’s floral art competition, inspired by 2023’s theme, Flowers on Film

26 May 2023

Boutique hotel 11 Cadogan Gardens has been named the winner of this year’s Chelsea in Bloom competition, winning the Best Floral Display Award, as decided by an expert panel of Royal Horticultural Society judges and influencer London is Pink.

In keeping with this year’s theme, Flowers on Film, the installation at 11 Cadogan Gardens was inspired by the Peter Rabbit movie, and featured a floral Peter Rabbit hanging from a balcony, presumably escaping from Mr McGregor, a hanging vegetable allotment full of juicy lettuces and cabbages, and giant floral carrots lining the hotel’s front steps up to a garden bench that is a perfect spot for an Instagram moment.

And you can have your say by voting for your favourite display to win the People’s Champion Award at, with the winner announced on Friday 26 May. Voting closes at midnight on Thursday 25 May. 

Running until Sunday 28 May, alongside the Chelsea Flower Show, Chelsea in Bloom is London’s largest free-to-attend festival of flowers, produced by Cadogan in association with the Royal Horticultural Society (RHS). During the much-loved annual event, the neighbourhood’s businesses compete for the honour of the Best Floral Display Award, or one of the coveted Gold or Silver Awards. 

This year’s competition saw almost 100 participants showcasing impressive fresh floral displays, each reflecting their own unique interpretation of the Flowers on Film theme, with the judges basing their decision on originality, quality of finish and planting choice, overall effect and interpretation of this year’s theme. Jon Wheatley, one of the RHS judges, said that there were some real “crackers” among the fresh flower displays he had judged. 

One of them, the mossy American Sherman tank inspired by the Brad Pitt film Fury, earned the National Army Museum this year’s Innovation Award. And Chelsea Green’s Birley Bakery was awarded the Highly Commended award for its interpretation of two scenes from the 1964 film, My Fair Lady – Eliza Dolittle in the old Covent Garden Market, and Eliza Dolittle at the Royal Ascot races scenes.

Several of Sloane Street’s boutiques and hotels were awarded with Gold Awards, including Beaverbrook Town House, for its interpretation of the film adaptation of the 1885 opera by Gilbert & Sullivan, The Mikado, inspired by both the Japanese art and cuisine that can be found throughout Beaverbrook Town House. 

Hackett won a Gold Award for its floral ode to the films inspired by Agatha Christie’s Murder on the Orient Express. Renamed the ‘Hackett Orient Express’, the store has been festooned with innumerable flowers coming together in ornate swirls, with mists of gypsophila calling to mind the steam from the storied train’s engines. 

Kiki McDonough won gold for the playful depiction of Baloo the bear and the menacing Shere Khan from Disney’s The Jungle Book, and Tiffany & Co. recreated the unforgettable pearl necklace worn by Audrey Hepburn in Breakfast at Tiffany’s.

Two yet-to-open businesses also participated in this year’s Chelsea in Bloom. The ‘Mediter-Asian’ Meat The Fish restaurant on Cadogan Gardens won Gold for its fantastical floral imagining of Tim Burton’s Big Fish, and the hotly anticipated Hotel Costes paid floral tribute to The Secret Garden.

For the full list of winners, as well as details on all of the events happening in Chelsea during this exciting week, please visit

And be sure to visit the neighbourhood to soak up all that petal power.

Hackett's display
Birley Bakery's display
11 Cadogan Gardens' display
National Army Museum's display
Tiffany & Co.'s 2023 display
Meat the Fish display

What's on in Chelsea

From floral installations to exhibitions and store openings, here are the latest happenings on and around Sloane Street