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Chelsea In Bloom 2021 winners

See who won awards for the best floral art displays for this year’s theme, Extraordinary Voyages

30 September 2021

Boodles won a Silver award for its “Secret Garden”
Ralph Lauren won Gold for its display by floral designer Willow Crossley
David Mellor won a Gold award

The results are in! The expert panel of judges, including members of the Royal Horticultural Society, have chosen the winners of this year’s Chelsea In Bloom fresh floral art show.

The competition saw participants showcasing real floral displays, each reflecting their own unique interpretation of the theme. The judges based their decision on originality, quality of finish and planting choice, overall effect and the interpretation of this year’s theme, Extraordinary Voyages.

Known for its focus on sustainability and low-impact flora, King’s Road florist Lavender Green was awarded the Best Floral Display award for its HMS Lavender Green installation made from English-grown foliage and flowers in honour of history’s great plant-hunters.

Lavender Green’s display invites passers-by to step aboard a voyage of discovery. They can peek through the blooming portholes or explore favourite seasonal blooms such as the noble echinops, cheerful delphiniums and the everlasting limonium.

The Ralph Lauren flagship on Sloane Square won a Gold award for its remarkable display by talented floral designer Willow Crossley and Angus Buchanan of creative design studio Buchanan Studio, who have created a large-scale train carriage adorned with wild grasses, exquisite florals and luscious greenery inspired by Jules Verne’s Around the World in Eighty Days.

Clouds of white flowers spill from the chimney, depicting the billowing steam from a 1930s train travelling to destinations afar, while vintage-style props and antique leather trunks in the boutique’s windows evoke memories of nostalgic journeys.

On the morning of the judging, a glittering line-up of VIP guests flocked to the store to take in the display.

Other Gold award winners included Kiki McDonough, Olivia von Halle, and Sloane Square interiors store David Mellor.

Fine jeweller Boodles won a Silver award for its “Secret Garden”, inspired by the well-loved children’s novel with its enchanted, life-changing garden. Be sure to pop into the boutique to discover the dazzling Secret Garden collection.

The Cadogan, A Belmond Hotel, won the Highly Commended award for its explosive arrangement by celebrity florist and Belmond Good Living Experience Maker, Simon Lycett. The sustainable display features abundant botanicals, with flowers, foliage and plant materials inspired by the 22 countries to which you may travel with Belmond, on what will always be an extraordinary voyage.

Just-opened Sloane Street hotel Beaverbrook Town House won a Bronze award for its remarkably decorated steps by Rob Van Helden Floral Design, which sees vintage suitcases brimming with flowers from continents across the world; floating up to the entrance, interspersed with the hotel’s spitfire motif.

Boutique hotel 11 Cadogan Gardens also won a Bronze award for its botanic journey around the hotel and at Hans’ Bar & Grill by florist Nicky Woodford of Say It With Flowers.

Smythson also won a Bronze award for its installation by florist Amanda Willgrave of Flirty Flowers, who created a group of hot air balloons that traversed voluminous floral clouds of blue and white hydrangeas. An ode to the Panama diary, invented by Frank Smythson in 1908 as the world’s first portable diary designed for adventurers and globetrotters of the day.

For the full list of winners, please visit


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