ERDEM
The London-based luxury fashion house founded by designer ERDEM Moralıoğlu, is renowned for its romantic silhouettes, intricate detailing, and signature prints, the brand redefines modern femininity through artful storytelling and exceptional craftsmanship. Blending historical inspiration with contemporary elegance, ERDEM has become synonymous with timeless sophistication and is favoured by women of distinction around the world.
Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
The Jewellery Garden: Flowers That Never Wilt
This summer's floral jewellery arrives pre-bloomed and heatproof: Fendi's potting shed on silk, Dolce & Gabbana's rattling Sicilian charms, and daisies with a dark side.
READ more
The Best Sunglasses For Your Face Shape
The frames that flatter, lift, soften, hide and very occasionally intimidate.
READ more
How to Wear Colour Like a Grown-Up
From tomato red and blossom pink to rust and plum, six polished looks that prove bright dressing needn't resemble a packet of Fruit Pastilles.
READ more
Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
The Jewellery Garden: Flowers That Never Wilt
This summer's floral jewellery arrives pre-bloomed and heatproof: Fendi's potting shed on silk, Dolce & Gabbana's rattling Sicilian charms, and daisies with a dark side.
READ more
The Best Sunglasses For Your Face Shape
The frames that flatter, lift, soften, hide and very occasionally intimidate.
READ more