Seen on Sloane Fashion
Seen on Sloane: Chelsea in Bloom 2024 edition
Sloane Street burst into a delicious riot of flowers this week as the Chelsea Flower Show returned to the grounds of the Royal Hospital. Across the neighbourhood, Chelsea in Bloom saw almost 110 local businesses take part in the annual floral art competition, with extraordinary fresh flower displays celebrating this year’s theme, ‘Floral Feasts’.
We sent our photographer down to capture what the best-dressed people were wearing for Chelsea in Bloom and the RHS Chelsea Flower Show.
SEE ALL THE WINNERS OF THE 2024 CHELSEA IN BLOOM FLORAL ART SHOW
VOTE FOR YOUR FAVOURITE FLORAL DISPLAY HERE
Images by Kirstin Sinclair
Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
The most beautiful watches on Sloane Street
Watch expert Ming Liu rounds up the top timepieces in Sloane Street’s boutiques
READ more
How Harry Styles changed the face of men’s fashion
Former editor of British GQ, Dylan Jones on Harry Styles’ fashion evolution – from One Direction to Guccification
READ more
Inside Bottega Veneta’s serene new Sloane Street boutique
The space is an ode to the materials and techniques of Italy’s Veneto region
READ more
What's happening on Sloane Street
All the latest news, events, and store openings