Fashion
Seen on Sloane: Chelsea in Bloom 2024 edition
Sloane Street burst into a delicious riot of flowers this week as the Chelsea Flower Show returned to the grounds of the Royal Hospital. Across the neighbourhood, Chelsea in Bloom saw almost 110 local businesses take part in the annual floral art competition, with extraordinary fresh flower displays celebrating this year’s theme, ‘Floral Feasts’.
We sent our photographer down to capture what the best-dressed people were wearing for Chelsea in Bloom and the RHS Chelsea Flower Show.
SEE ALL THE WINNERS OF THE 2024 CHELSEA IN BLOOM FLORAL ART SHOW
VOTE FOR YOUR FAVOURITE FLORAL DISPLAY HERE
Images by Kirstin Sinclair
Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
Seen on Sloane: Christmas Lights Edition
Take your winter wardrobe inspiration from Sloane Street’s chicest festive looks, featuring luxe coats, bold textures, and statement accessories.
READ more
Seen on Sloane: March 2023
The unpredictable weather brought the Street’s stylish shoppers out in an array of cleverly layered looks and luxe textures
READ more
In Praise of the Blazer
No other wardrobe item gets you from “nothing to wear” to “give me ten minutes” quite like a blazer — fashion’s most reliable shortcut to polish. It civilises denim, sharpens knitwear and gives a dress a sense of purpose, all while behaving impeccably, even when you don’t.
READ more
More fashion on Sloane Street
Discover the world’s most luxurious brands in the heart of Chelsea
A Lucky Wardrobe: Chinese New Year Dressing Codes
Everyone’s buzzing about the Fire Horse—and fashion is responding. This is Lunar New Year dressing done properly: confident colour, subtle symbolism and auspicious pieces designed to work year-round.
READ more
The Pyjama Edit
Holiday dressing, solved. Luxurious silk pyjamas step out of the bedroom this season—styled with trainers by day, elevated slippers and a fluffy coat by night. Add jewellery, embrace ease, and enjoy the forgiving waistbands while you work through the mince pies.
READ more
