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The five most festive Christmas windows on Sloane Street

If you’re in need of a shot of festive spirit, head for Sloane Street and marvel at the creativity of their Christmas window displays

16 December 2022

Already one of the most beautiful thoroughfares in the world, when Sloane Street is transformed for the festive season with its twinkling Christmas lights, it becomes utterly enchanting. 

And as the luxury boutiques and flagships on the Street deck out their windows in festive splendour, there is no better place in London to do your Christmas shopping

Here, we take a look at the five prettiest Christmas windows on Sloane Street, from the all-out disco-ball brightness of Harvey Nichols to the playful Lego snowscape at Louis Vuitton.


Centring on a shimmering metallic palette of gold and silver, the Harvey Nicks windows are inspired by festive celebrations and feature disco ball-themed panels made from sequins that frame the windows, as well as mirrored decorations that reflect and bounce beams of light around the store. 



Tapping into the childlike sense of joy that the festive season can inspire, Vuitton’s windows use Lego pieces to playfully recreate the maison’s signature motifs, including the distinctive star-like quatrefoil flower motifs that top the snow-tipped Christmas trees, and the Damier-checked backgrounds of the windows themselves.



In a wonderfully chic take on a seasonal tradition, the centrepiece of the Armani Casa windows is a giant snowglobe containing a chair and side table set amid flurries of swirling snowflakes. 



How could anyone fail to be charmed by the swathes of garlands festooning the railings and stairs leading to Beaverbrook Town House? Follow the countless red and green baubles set amidst pine cones and twinkling fairy lights all the way into Sir Frank’s bar for a well-earned, restorative cocktail. 



A sea of sparkling stars in the Bulgari windows elegantly recreate and reflect the twinkles from the dazzling diamonds on display. And, at the Saatchi Gallery until December 23 2022, you can discover Bulgari’s Serpenti Metamorphosis exhibition, an immersive installation offering a captivating perspective on the ever-evolving transformations of the house’s iconic serpent motif.


Be sure to check out all these windows and more as you do your Christmas Shopping on the Street. And don’t forget to tag your favourites and us on Instagram – @SloaneStreetSW1.

Festivities in Chelsea

Find out what’s happening over the festive period around Sloane Street