Choosing a new Christmas jumper has become an annual tradition for many of us. So, if you are going to wear it beyond the festive season, it has to be chic and versatile enough to wear on Christmas Day AND to see you through the remaining winter months in style.

For those who prefer statement knits and sophisticated sweaters to novelty designs, there is a refined selection of pieces within the boutiques on Sloane Street. From Brunello Cucinelli’s cosy cardigan in soft tonal hues to Paco Rabanne’s joyful starburst of a jumper, these knits are both fashionable and festive – and sure to mark you out as a seasonal style connoisseur.