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The gentleman’s guide to grooming on Sloane

Bad hair days? Unruly beard? Lacklustre skin? Make them a thing of the past with our guide to Chelsea’s best men’s grooming and self-care hot spots that deserve a place in your regimen

28 March 2024

It’s difficult to downplay the surge in self-assurance that follows a trip to the barbershop – be that for a major revamp, an overdue beard trim, or a traditional wet shave with the cherry-on-top hot-towel finish. A great grooming experience can instantly boost feelings of self-worth and make you feel more confident and attractive. 

 For the modern man, a holistic grooming regimen is of the utmost importance, extending beyond a perfunctory trim of the tresses to include considered attention to facial hair, skincare, intelligent product choices and well-tended hands and feet. On and around Sloane Street, you’ll find a host of options to cater to your men’s grooming needs, from head to toe, so that you can look and feel your best when you step away from the treatment room or barber’s chair.

Hair: Pavilion Barbers

‘To make a fine gentleman, several trades are required, but chiefly a barber.’ Anglo-Irish novelist Oliver Goldsmith certainly knew a thing or two about such things, and would certainly approve of Pavilion Barbers, a traditional, full-service luxury barbershop that recalls a time when a gentleman’s relationship with his barber was as sacred as that of confessional. Transporting you to Victorian London with its vintage decor, its skilled experts and British-made hair products will leave you with a look that’s nothing short of cutting edge.

166a Pavilion Road, SW1X 0AW; book here

Hair: Barbers at Hackett

See to your sideburns at Sloane Street’s bastion of traditional English style, Hackett. In collaboration with luxury grooming salon Forbici, the barbershop residency sees the meeting of the most covetable menswear and enviable trims. Master Barber Michael boasts 30 years of traditional barbering experience, and is the true OG of men’s grooming in Chelsea.

137-138 Sloane Street, SW1X 9AY; book here

Body: KXU

It’s not just all about dashing good looks. Wellness starts from within, and the Medi-Spa at KXU goes by the mantra ‘Recharge. Recover. Rejuvenate. Repeat’ – something we are definitely on board with. Whether you fancy some cryotherapy to increase circulation, reduce aches and pains, and boost metabolism, a deep detoxification in the infrared sauna, or another advanced body treatment (hello, toxin-clearing lymphatic pressotherapy), you’re sure to leave feeling like a new man.

241 Pavilion Road, SW1X 0BP; book here

Hair: Salon Sloane

A collection of world-class hairdressers and colourists, Salon Sloane marks a return to quality in craft, shunning fast trends in favour of timeless technique and nurturing next-generation talent. Here you’re in good company, with the likes of George Clooney and Bryan Adams having had their ‘dos done by the team. From creating hair for the fashion runways of Louis Vuitton, Calvin Klein and Balenciaga, to producing shoots for Vogue and Elle, Salon Sloane embodies Oscar Wilde’s pertinent turn of phrase: “A great haircut is the best accessory a man can have.”

186 Pavilion Road, SW3 2BF; book here

Face: Michaeljohn London

Industry leaders in the hair and beauty space, Michaeljohn London is an oasis of you-time just off Sloane Street. The salon offers everything for visages in need, including rejuvenating mesotherapy, stem cell technology-based therapies and oxygen infusion facials, as well as Botox and tweakments by Dr. Sylvie Bourrée, an expert in aesthetic medicine, who is a light (but effective) touch with the syringe. Here you’ll also find time to focus on an often-neglected area: the eyebrows. A touch of shaping and perhaps a subtle tint to address any emerging grey hairs can remarkably rejuvenate your appearance, imparting a considerably younger and fresher look.

4 and 6 Ellis Street, SW1X 9AL; book here

Hair: AONO

Downstairs in Harvey Nichols, you’ll find the barbershop AONO, which offers an all-encompassing service for everything hair-related. Full cuts and quick, sides-only trims are on offer, alongside a luxurious wet shave that’s impossible to replicate at home. Put yourself in the hands of a master, who exfoliates your skin correctly before applying nourishing oils rich in beneficial ingredients to prep it for the closest and slowest shave you’ll ever have. Did we mention the hot towel finish?

109-125 Knightsbridge, London SW1X 7RJ; call +44207 2018444 to book

Skin: Sarah Chapman Skinesis Clinic

Recently, it has become increasingly difficult to ignore the futuristic facial treatments and sci-fi-worthy LED light therapy masks that have gained traction on social media. They represent a burgeoning trend in facial care, captivating audiences with their innovative approaches. Science substantiates the advantages of non-invasive LED treatments, which have been shown to penetrate the skin’s epidermal layer. This leads to heightened collagen production, diminished roughness, even skin tone and reduced hyperpigmentation. Such treatments, and much more, can be discovered at Sarah Chapman Skinesis Clinic. It counts a host of A-list celebrities as fans, so book yourself in for a bespoke facial with LED therapy and enjoy a unique, rejuvenating experience.

259 Pavilion Road, London SW1X 0BP; email to book

Scent: Jo Malone London

A signature scent can be key in the formation of favourable, lasting impressions. Indulge in the olfactory delights of Jo Malone London, where scent stylists will guide you through the craftsmanship and ingredients, helping you to discover your new personal fragrance. A service tailored specifically to men, they can also unpick your daily routine to find the ideal scent to fit into it. Now that smells like success.

150 Sloane Street, SW1X 9BX; book here

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