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Think pink: get ready for Barbiecore

As Greta Gerwig’s hyped film Barbie lands in cinemas, we round up Sloane Street’s best outfits worthy of the fashion icon

4 July 2023

What do you get if you cross a $100 million movie budget with the world’s most iconic fashion doll? A global shortage of pink paint, of course. Yes, the buzz around Greta Gerwig’s long-awaited live-action Barbie film is building to fever pitch. Official teasers, a selfie generator and the meme-worthy tagline: “She’s everything, he’s just Ken”, have all broken the internet, and there is absolutely no doubt that we can expect a great time where the clothes are concerned. 

While the trailers disclose zilch about the plot, a glimpse of Margot Robbie slipping her heels off to reveal permanently arched doll feet promises that fans are in for a real treat. That should be all the encouragement you need to start scoring tickets to Barbie Land. 

Naturally, whenever there’s a key moment like this in the calendar, the fashion world is armed and ready to respond – cue #Barbiecore. While getting your hands on a lick of the candy colour for your walls might be tricky, there has been no shortage of raspberry, rose, blush, bubblegum, watermelon, fuchsia or flamingo hues on the runways. And where else to invest in such a trend than on London’s most luxurious shopping street? We can easily imagine Barbie’s Dream Shopping Trip happening on Sloane Street.

Valentino’s ‘Pink PP’ collection is the style set’s shade of choice. In fact, after it was presented for Autumn/Winter ’23, Lyst reported that searches spiked by a whopping 152% and the trending collection generated over 76 million views on TikTok, so we don’t imagine these shoes will stay in stores for long. Robbie is also turning to Valentino on the official press tour, wearing a custom polka-dot mini dress reworked from the archives with a ‘Margot x Barbie’ tag sewn in for good measure. Posing up a storm in Los Angeles, the actress accessorised with pointy pumps, a yellow bag and… a Corvette.

Not keen on shocking pink? Good news: the film’s costume designer Jacqueline Durran recently revealed to Vogue that her Malibu Barbie vision riffs off the French Riviera in the early ’60s, which means soft summertime pastels and gingham galore. And for anything that the wardrobe department didn’t create, Durran says Chanel filled the gaps. This saccharine checked-tweed jumpsuit, along with the coordinating bag are perfect for emulating Barbie’s look (and love of matchy-matchy accessories). 

Fun fact: another famous blonde, Brigitte Bardot, once got hitched in pink gingham, and if it’s good enough for BB on her wedding day, it’s good enough for us. It’s also good enough for Italian luxury house Prada, which dressed Robbie for CinemaCon in Las Vegas in this exact crop top, mini skirt and coat. The leading lady posed in her picnic print alongside Ryan Gosling (playing Ken), who made his own case for Barbiecore in a flushed bomber jacket and T-shirt scrawled with Gerwig’s name in a Mattel-style font.

Obviously, it wouldn’t be the film of the summer without the soundtrack of the summer to go with it. Enter Dua Lipa, who is not only making her feature film debut as a blue-haired Mermaid Barbie, but is also behind the movie’s sparkling disco track Dance the Night. That’s why our Barbified shopping edit includes a few pretty-in-pink pieces – including shades, swimsuits and scrunchies – from the pop star’s coveted La Vacanza collaboration with Versace, which debuted in Cannes.

Speaking of swimsuits, true Barbie fans scored points for recognising (and adoring) the first trailer’s throwback to 1959 and the doll’s original outfit: a black-and-white striped one-piece, styled with a perfect high pony, white sunglasses, gold hoops and a red lip. You’ll find a similar swimsuit at Dior, which just so happens to be a stone’s throw away from Harvey Nichols and its legendary beauty counters, where you’re sure to discover the perfect rouge stain, lacquer or gloss. Come on Barbie, let’s go shopping.

Image: Shutterstock
Chanel handbag, £4,260
Chanel jumpsuit, £5,780
Chanel earrings, £1,080
Prada top, £890; Prada skirt, £850
Prada coat, £2,400
Prada headband, £390
Prada hat, £750
Gucci hat, £435
Image: Alamy
Versace swimsuit, £285
Versace scrunchie, £190
Versace sunglasses, £243
Versace watch, £2,390
Jacquemus at Harvey Nichols bag, £625
Balenciaga earrings, £595
Valentino pumps, £830
Image: Alamy
Dior swimsuit, £1,450
Bottega Veneta hoops, £265
Oliver Peoples sunglasses, £337
Rixo pyjamas, £135
Image: Alamy

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