Get set to be swept off your feet as Chelsea In Bloom returns to Sloane Street from 21 – 26 May 2018, the 13th edition of Chelsea’s much-loved alternative floral art show that coincides with and complements the prestigious Chelsea Flower Show.
With the Royal Wedding of Prince Harry to Meghan Markle taking place on May 19th, this year’s theme, “Summer of Love”, is inspired by the romance of the Royal nuptials and the cultural revolution that took hold in London after 1967 and saw the hippie movement blossom from the Palace to the King’s Road.
This will be the biggest Chelsea In Bloom yet, with over 60 shops, restaurants and hotels taking part by adorning their storefronts with wildly imaginative, world-class floral art in the hope of winning this year’s top prize.
Last year’s ‘Best Floral Display’ winner, Hackett, set the benchmark high with its prowling cheetah for the “Floral Safari” theme, while Kiki McDonough’s playful giraffe and monkey rivaled Rag & Bone’s giraffe sentries for Instagram attention – be sure to hashtag #ChelseaInBloom when you’re there and follow us for updates!
The displays will be judged by an expert panel, with winners announced on Tuesday 22 May but you will get to have your say on the best display by voting online for the winner of The People’s Champion Award. Voting will go live on www.chelseainbloom.co.uk on Tuesday 22 May and will close at midnight on Thursday 24. The winner will be announced on Friday 25 May.
Start your journey at the Information Point at Sloane Square, where you can pick up a free activity map or book a complimentary rickshaw ride, then get ready to be seduced by the incredible displays on Sloane Street. And enjoy a flirtation with the displays at Duke of York Square, the King’s Road, Pavilion Road and Sloane Square too.
There will also be a range of in-store events, exclusive products and offers throughout the Chelsea in Bloom week including, florally inspired menus and cocktails from Granger & Co., Harry’s Dolce Vita and April’s, gorgeous floral themed products at Smythson and Red Valentino; and lots of other yet-be-be-announced treats throughout the week.
Stay tuned for more exciting details about Chelsea In Bloom here: www.chelseainbloom.co.uk