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10 lucky Lunar New Year 2024 gift ideas

Ring in the Lunar New Year with gifts inspired by the luck and power of the dragon

8 February 2024

The Lunar New Year begins on 10 February, when almost two billion people will celebrate the start of the Year of the Dragon, marking the first new moon in the lunar calendar.

In Chinese astrology, the dragon is the fifth animal sign of the 12-year zodiac cycle and arguably the fiercest. It is associated with strength, power and good luck, and people born in this time are said to be ambitious, confident and charismatic, as well as creative, intelligent, generous, kind, helpful and successful. 

The Year of the Dragon is considered to be a lucky year for new beginnings and opportunities; an auspicious time to set ambitious goals and pursue your dreams – and if you were born in the Year of the Dragon, you are said to be especially lucky during this year. 

Whether or not you celebrate Chinese New Year, Tết (the Vietnamese version of the festival), or Seollal (celebrated in Korea), dragons make for a dramatic fashion moment, and brands including Valentino, Louis Vuitton and Anya Hindmarch have created special-edition pieces to mark the occasion, many in bold shades of crimson, a colour associated with good luck and prosperity in Chinese culture. 

Shop some of our 10 favourite pieces from these limited-edition collections here.

And on Saturday, 10 February 2024, join us at Duke of York Square to celebrate Chinese New Year with a special Chinese edition of the weekly Fine Food Market, featuring traditional delicacies including irresistible bao buns and dim sum, and an afternoon of entertainment including traditional dragon dancers and face painting. Please visit for all the details.

Anya Hindmarch earphones pouch, £175
Bottega Veneta earrings, £2,870
Burberry tote bag
Cassandra Goad Qin & Han Garnet & Fire Opal Earrings, £7,800
COS cardigan, £115
Kate Spade necklace, £95
Louis Vuitton Speedy P9 Bandoulière 40 bag, £8,200
Smythson 2024 Soho diary, £195
Tod's trainers, £595
Valentino bag

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