Jewellery lovers – cancel your plans this week and head to 140 Sloane Street, where Jessica McCormack has opened her new boutique just a stone’s throw from Sloane Square. It comes hot on the heels of McCormack’s beautiful destination boutique in Mayfair celebrating its 10th anniversary.
This new space will offer visitors a similarly immersive shopping experience. There will be rotating contemporary art – a key element of the hugely successful first store – plus antiquities and objets d’art, including pieces from McCormack’s collaborators the Haas Brothers, set alongside stunning diamond jewellery.
“I couldn’t be more excited to open our second store in London,” McCormack says. “We took our time looking for the perfect space and we found it in Sloane Street. I have always loved the area, which is so iconic, and can’t wait to welcome our clients there – new and old. It offers us the perfect opportunity to reach more people, and to continue to tell our story.”
Set over two floors and occupying 1,300 sq ft, the boutique on Sloane Street will house some of the designer’s most loved collections, including Gypset, the signature hoop earrings strung with dazzling diamonds, rubies, sapphires and emeralds; the wiggly and highly tactile Carmela line-up of pasta themed necklaces, earrings and bracelets, and Beaches, which draws on Victorian shell jewellery and sees dainty blackened gold scallop shapes sprinkled with sparkling gems.
Reinterpreting classic jewellery is the core of McCormack’s ethos – after working in Sotheby’s jewellery department, she founded her eponymous brand in 2008 with the desire to reinterpret the antique jewels that continually inspired her at the auction house, but for the modern woman.
“My ultimate goal is to make sure all my jewellery is wearable and hugely loved,” explains the designer. “I love the idea of being able to wear a piece of jewellery on the school run, in a board meeting, or out to dinner and dancing on the tables. I truly believe that diamonds capture a moment in time; in hundreds of years, the stories they tell will outlive us all. Jewellery is for life and eventually for our great-granddaughters – but we must enjoy it first!” We wholeheartedly agree.
