Erdem
The London-based luxury fashion house founded by designer ERDEM Moralıoğlu, is renowned for its romantic silhouettes, intricate detailing, and signature prints, the brand redefines modern femininity through artful storytelling and exceptional craftsmanship. Blending historical inspiration with contemporary elegance, ERDEM has become synonymous with timeless sophistication and is favoured by women of distinction around the world.
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Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
How Men are Dressing for Dinner Now
Joseph Bullmore, editor of The Gentlemen’s Journal, unpacks the new codes of men’s dinner dressing. Think quality over formality, comfort with intention, and clothes that signal taste rather than effort.
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A Lucky Wardrobe: Chinese New Year Dressing Codes
Everyone’s buzzing about the Fire Horse—and fashion is responding. This is Lunar New Year dressing done properly: confident colour, subtle symbolism and auspicious pieces designed to work year-round.
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The Anti-Valentine’s Edit: Chic Gifts for Yourself
Over the pink noise? Our anti-Valentine’s edit makes a calm, adult case for buying beautifully for yourself. No irony, no clichés—just thoughtful pieces that assert autonomy, agency and the power of choosing pleasure deliberately.
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Discover more
Immerse yourself in the fascinating world of Sloane Street with our selection of insightful articles
How Men are Dressing for Dinner Now
Joseph Bullmore, editor of The Gentlemen’s Journal, unpacks the new codes of men’s dinner dressing. Think quality over formality, comfort with intention, and clothes that signal taste rather than effort.
READ more
A Lucky Wardrobe: Chinese New Year Dressing Codes
Everyone’s buzzing about the Fire Horse—and fashion is responding. This is Lunar New Year dressing done properly: confident colour, subtle symbolism and auspicious pieces designed to work year-round.
READ more
