Pont Street has taken a distinctly bullish position on raffia. Also shortbread biscuits. Also Malibu.
Off Duty, Anya Hindmarch’s latest Village Hall concept store, is a playful riff on the airport lounges and duty-free shops of the 1980s — the wooden-panelling era, the glamorous-vintage-travel-advertising era, the era in which a departure board was audible and whispered that life was about to become markedly more interesting.
Beyond the façade’s sun-bleached red finish and glossy blue door, the mood inside is all in-transit optimism. Not the logistical reality of travel — missing chargers, hand-luggage-related anxiety, liquid restrictions — but the daydream version of it, somewhere after security and before boarding, when every purchase has the potential to transform the odds of this becoming the Best. Holiday. Ever.
That netherworld where a decision about suncream feels crucial. Sunglasses feel corrective. A woven tote begins to look less like a bag and more like a statement of self-worth.
Open from 14 March to 24 May, the space houses Hindmarch’s summer capsule collection, including classic basket silhouettes, ombré raffia styles and fresh additions to her signature character universe: lobster, palm tree and hermit crab.
There is also the latest Anya Brands capsule, created with Malibu, the world’s number one white rum-based liqueur, featuring a woven raffia tote, matching zipped wallet and leather charm — all of it pointed firmly towards sunbaked shores, with or without passport. Either way: with piña coladas.
Then there is the supporting cast: vintage-style resortwear, sunglasses, fragrance, suncare and, wonderfully, biscuits. This is not a category mix so much as a very persuasive argument for becoming the sort of person who wears the right sandals, smells expensive and has remembered to pack shortbread. Just in case.
There are sandals from Ancient Greek Sandals for showing off those newly-tanned toes; Delarge for limited-edition sunglasses with just the right amount of attitude; La Veste for vintage-leaning resortwear in punchy colour; Vacation for sunscreen that smells as good as it looks; and Walker’s shortbread, because no fantasy of escape is complete without a biscuit.
Off Duty also includes Anya pieces inspired by the classic eighties duty-free line-up — fragrance, cigarettes and spirits — reworked as T-shirts, caps, chocolate and travel-inspired gifts. The “Nothing to Declare” smoked glass ashtray has so much anachronistic charm to it that it’s tipped into subversion (with a wink, of course).
As ever with Hindmarch, the charm lies in how fully she commits to the theme. You go in for SPF and emerge with a raffia shell, some novelty chocolate, a cap with ideas above its station and a newly inflated belief in the transformative power of pre-holiday shopping.
Which, on Pont Street, feels entirely reasonable.
Anya’s Off Duty is open at the Village Hall, 11 Pont Street, SW1X 9EH, Monday–Saturday 10am–6pm and Sunday 12pm–5pm, until 24 May 2026.