Summer’s over, term is starting, and Anya Hindmarch has found a way to make the return to routine feel like play. Her latest concept store, Chelsea County Grammar School on Pont Street (running until 12 October), transforms the dreaded “back to school” into a witty celebration of uniforms, graffiti, fresh stationery, and the irresistible lure of the tuck shop.
Step inside Anya’s Tuck Shop and nostalgia comes rushing back, only this time everything has had a Hindmarch upgrade. The Sun-Maid Raisins charm, in glossy red leather, adds some nutritious mischief to your keys; The Mini Cheddars earphone case brings snack-time humour to your tech; A Nerds zip pocket disguises itself as confectionery packaging, while the Refreshers pen case in bright blue leather makes even revising your to-do list feel like childhood fun.
Equally tempting are the extras: think stationery, confectionery and uniform-inspired accessories straight from the Tuck Shop. Pockets can be filled with ‘penny’ sweets, Organic fizzy pops from Karma Drinks and Yorkshire Crisps for proper snack-time nostalgia. Add a wool scarf for autumn polish, pull on Chelsea County Grammar P.E. socks (slogans included), and don’t forget the funny badges and silly stickers—part affectionate throwback, part reminder of why schooldays are best left in the past.
Of course, no uniform is complete without a bag. Enter the Universal Bag. The latest special striped edition of the sustainable style will be available exclusively at the Tuck Shop in mini and large sizes, sold as a pair and inspired by the distinctive stripes of a school tie. 100% recycled and 100% recyclable, it will land mid-term — and you can sign up for the wait list here.
“‘Back to school’ were never words that brought me much joy… until now,” says Hindmarch. And in her hands, they’re less about detention and more about the sheer delight of playtime.
Eyes backpack with Tuck Shop charms and pins
Anya's Tuck Shop charms and accessories, from £175
Anya's Tuck Shop charms and pouches, £175-£295
Anya Brands Skips pouch, £320; and Jacob's Mini Cheddars earphone case charm, £250
Sun-Maid Raisins charm, £195
Eyes backpack with Tuck Shop charms and pins
Anya's Tuck Shop charms and accessories, from £175
Anya's Tuck Shop charms and pouches, £175-£295
Anya Brands Skips pouch, £320; and Jacob's Mini Cheddars earphone case charm, £250
Sun-Maid Raisins charm, £195
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