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Anya Hindmarch x Dye Lab is the joyful clothing you need this spring

Anya’s latest Village Hall pop-up showcases a collection of hand-dyed kaftans

13 April 2023

Dye Lab co-founders Rukky Ladoja and Ozzy Etomi wearing clothes from the collection designed with Anya Hindmarch

Anya Hindmarch’s ever-changing Village Hall has been transformed into a grass-green oasis housing a collection in partnership with Dye Lab. The company was founded by Rukky Ladoja and Ozzy Etomi to champion traditional dyeing techniques and the locally available resources and production in Lagos, Nigeria, where all the clothes are dyed and made by hand. 

Anya is a self-described craft obsessive, so while the collection is designed collaboratively, she was keen for Ozzy and Rukky to have freedom to showcase their vision and the rich artisanal heritage of Nigeria. “Some of the most exciting fashion at the moment is coming out of West Africa, and I was lucky enough to discover Rukky and Ozzy and their incredible brand,” says Anya.

“Anya reached out to us on Instagram,” Ozzy told us. “It was probably the biggest shock for us that she even knew we existed. We had no idea what to expect, but once we hopped on Zoom with her, our synergy was more than just mutual admiration: we were really in sync, and it was easy from there. It’s great to finally see the entirety of the vision come alive.” The result is simply perfect for summer on the streets of London and Lagos alike.

The limited-edition collection of long and short kaftans is characterised by vibrant colours and patterns that reflect the work of Nigeria’s Yoruba people. Think sumptuous green, indigo blue, saffron, and hot pink shapes created with the batik, a wax-resist printing technique. This involves using a stamp that is dipped in hot wax and applied directly to locally sourced 100% cotton fabric, which is then submerged into carefully formulated colours before being washed in hot water to melt off the wax and reveal the print. 

If you are looking for ‘dopamine dressing’, this is it. You have until May 7 to discover the concept store, but don’t delay, because some pieces have already sold out. 

A last word from Ozzy, on their favourite pieces: “It’s really hard to pick – everything is so vibrant! Rukky is partial to the long lime green kaftan and I am loving the blue short kaftan!” 


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