The Little Black Dress: ho hum. The Little Red Dress, however: va va voom. (Above; Valentino Resort 2015)
The colour was all over the spring/summer 2015 catwalks, from Dolce & Gabbana to Saint Laurent, making it one of the, ahem, hottest shades of the season. But the truth is that a LRD is a classic wardrobe staple that imbues the wearer with a perceived air of confidence and sexiness.
Red has long been associated with notions of wealth, power and sensuality. Priscilla Presley’s parents forbade her to wear it, and Henry VIII decreed that no Englishman under the rank of knight of the garter was allowed to wear crimson velvet in their gowns, coats or any other part of their clothing. A breach of this rule could result in the offending garment being confiscated and a fine of 40 shillings.
Everything is a bit racier when it’s red, right? Lipstick, lingerie, shoes, even cars. In a study published in the European Journal of Psychology, researchers at the University of Rochester found that men who are shown pictures of a woman in a red dress want to ask her more amorous questions than men who are shown a picture of the same woman wearing blue or green. They also want to sit closer to her.
Which makes red a woman’s secret weapon.
In China, colour red symbolises good fortune and joy, so it’s everywhere during Chinese New Year, which falls this Thursday.
Why not channel the festivities – and up your sex appeal while you’re at it – with one of the season’s gorgeous new red dresses. Here’s our pick of the best.
Above, left; Altuzarra Resort 2015 at Harvey Nichols, right; Dior Resort 2015
Left; Lanvin Resort 2015 available at Browns, right; Dolce & Gabbana
Above; Dolce & Gabbana
Above, left; Saint Laurent, right; Louis Vuitton