Unless you’re happy to build a wardrobe of plain white shirts and block-colour ties, matching a coloured or striped shirt to neckwear that isn’t dull can be a tricky affair.
Hermès has created a solution that takes the guesswork out of the process – a genius free app that gives you the chance to browse the French accessory maker’s range of signature silk from the comfort of your home or hotel room, most importantly blowing up each pattern to life-size on screen so you can “try on” different colours and patterns with your shirts before heading in store.
It also contains tutorials on how to tie a variety of knots – finally master the Windsor knot! – and how to stylishly wear a scarf. There’s also a number of fun “breaks” like games that have been inspired by Hermès prints, bites of the brand’s history, videos – we love Qiqian Shanghai singing Love Song as he knots a bow tie – and quotes like “It is vital not to confuse a tie know with a Thai nut.” Words to live by.
The app is free and available on the app store now.