Last month, Michael Kors opened the doors to a new store on Sloane Street, where the rails of glamorous clothes, and shelves of gorgeous shoes and accessories, are all from his top Collection line.
While he was in town for the opening, Vogue’s Suzy Menkes spoke to the designer about Sloane Street and why he loves it so much. Here’s an excerpt from her article we’d like to share with you…
I asked the designer first about the Sloane Street store in London’s Knightsbridge, filled with bright clothes and, of course, colourful bags. Is this store dedicated to a specific British tribe?
‘The location is a little more residential than anything we have ever done – I don’t like to use the word “salon” because it seems old and stuffy, but you can exhale in there,’ Kors said. ‘London is, of course, a crossroads of the world – every nationality, every type of woman – but in this instance it also has the possibility for being the neighbourhood store. It is both. So we have a lot of local clients that live in Chelsea, and spend a lot of their time there, like the Upper East Side. If they are working, they have kids. I like that this can be the neighbourhood store in a city where the world is the neighbourhood.
That sounded so smart that I hesitated to say that the entire portion of Sloane Street, where Michael Kors is ensconced at number 29, is a sea of global luxury fashion names: Armani, Chanel, Jimmy Choo, Dolce & Gabbana, Dior, Fendi, Marni, Prada, Saint Laurent, Bottega Veneta, Valentino and Versace.
But Michael insisted that his new territory is cosy compared with his previous store on Bond Street.
‘I love Bond Street, but it is a bit like Fifth Avenue in New York – I don’t feel like you are running your errands and stopping in on Fifth Avenue, whereas Madison Avenue you are, and Sloane Street is that,’ he said.
Have you been to the store yet? We have. And we can confirm that you truly can “exhale in there”.
Michael Kors, 29 Sloane Street, SW1 3JB.