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AMBERLY VALENTINE Q&A

Uncategorized

AMBERLY VALENTINE Q&A

Amberly Valentine is a British Fashion Photographer shooting for fashion magazines and brands internationally. Originally destined for medical school, she changed career last minute and graduated with a 1st class degree and a masters from London college of fashion. She was nominated to the Vauxhall Collective by a member of the British Fashion Council in her first year, and quickly began assisting top fashion photographers on shoots for Vogue, Numero and Love Magazine. Since being awarded Young Fashion Photographer of the Year in 2010 she has gone on to be featured in the likes of Elle, The Sunday Times, Hunger, Dazed & Confused, Vogue Italia.com, and shoot for the BBC, Sony and the Globe theatre among others.

Q

What unique opportunities did shooting Sloane Street present?

A

Though the shots look simple there was a lot of planning that went into each one. A major aspect of this was the styling, which presented myself and Minna (Attala – stylist on the campaign), quite a challenge. Sloane Street has so many incredible brands and representing the feel of the entire street whilst working with each individual brand’s head office and pr team was a huge undertaking! We enjoyed meeting fantastic people along the way, who offered some incredible support for the project and we remain in contact with many of them.
 

Q

Sloane Street oozes stunning fashion brands, which are the most visually rich to shoot?

A

That’s a really difficult question as there are so many and such diversity among them. Uniquely almost every brand has something incredible to offer in their own way, especially in the superb detail and craftsmanship they all pride themselves on. It was a pleasure to shoot pieces from all of them. With Sloane Street’s position as one of the most luxurious shopping streets in the world it was a great opportunity to work with a number of global luxury brands simultaneously within one campaign.

 

Q

The film documenting the shoot is fascinating. Seeing what is involved, is this typical of a fashion shoot?

A

This is fairly typical of a campaign shoot. I work with almost the same crew every time so we all have a set way of working together that is very natural for us. Though shoots can be long and sometimes stressful we always have a great energy on set and that’s really important. Our lighting set-ups do change depending on what we are shooting but our core set-up of digi-op and camera tethered to a laptop is almost always the same.

 

Q

The models look stunning, how do we create that look at home?

A

Well our models have the benefit of our incredible, internationally renound hair and make-up team (Bunny Allen and John Mullan). However they really look after themselves by eating healthily and exercising. Its about looking after what you have got with a healthy lifestyle and a good beauty regime. To achieve the model look instantly our team recommend Vitalumiere Aqua Foundation from Chanel, Eyelash curlers from Shu Uemura and Elnett hairspray as their weapons of choice. Its then really important to keep your skin healthy by removing your make-up at the end of the day. Bunny recommends using olive oil and jojoba to remove even the most stubborn lingering make-up. From a styling point of view models tend to work a simple look that suits their body. The worst mistake people make in fashion is to follow trends regardless of whether they work for you. Pick key seasonal looks and buy classic pieces that work in a variety of ways.

 

Q

Sloane Street brings the world top fashion houses to London, such as the recent openings of Tom Ford and Zegna. What super brand would you bring to Sloane Street next?

A

I’m a big fan of Alexander McQueen and Lanvin – for me it would have to be them. I also love Zuhair Murad. As yet they have no UK boutiques so it would be great to see them on Sloane Street, which is probably the best place to showcase a luxury international brand in London. Although I think I would be financially much worse off if they were.

 

Q

Mario Testino or Steven Meisel?

A

Although Mario Testino is undoubtably a master of his art, for me it is Steven Meisel. His work is visually so rich and cinematic, and his images tell a story in one frozen moment. I love the drama and ambition of his work. I particularly love his imagery when he works with Grace Coddington (Creative Director of American Vogue)

 

Q

Which Sloane Street fashion house currently has the best campaign images and why?

A

That’s really difficult because there are so many. Off the top of my head I would have to say Chanel who often mix contemporary with beautiful historic references. Their classic aesthetic works particularly well on Sloane Street which itself is steeped in history. I am always enthralled by Chanel’s films which are visually incredible. Dolce and Gabbana and Valentino also often have amazing campaigns.

 

Q

Sloane Street is lined with classic British architecture, how did this enrich your images?

A

We specifically wanted to incorporate this in the images as much as possible and so it had a huge influence on the look of the whole shoot. The architecture was a starting point for us and heavily informed our first moodboards, particularly the red brick, sandy stone and elegant architectural details. The warm colour palette, model selection, hair colour and styling all came from these references and were chosen specifically to work with the surrounding environment.

picture"

 

Sloane Street Insider

AMBERLY VALENTINE Q&A

Amberly Valentine is a British Fashion Photographer shooting for fashion magazines and brands internationally. Originally destined for medical school, she changed career last minute and graduated with a 1st class degree and a masters from London college of fashion. She was nominated to the Vauxhall Collective by a member of the British Fashion Council in her first year, and quickly began assisting top fashion photographers on shoots for Vogue, Numero and Love Magazine. Since being awarded Young Fashion Photographer of the Year in 2010 she has gone on to be featured in the likes of Elle, The Sunday Times, Hunger, Dazed & Confused, Vogue Italia.com, and shoot for the BBC, Sony and the Globe theatre among others.

Q

What unique opportunities did shooting Sloane Street present?

A

Though the shots look simple there was a lot of planning that went into each one. A major aspect of this was the styling, which presented myself and Minna (Attala – stylist on the campaign), quite a challenge. Sloane Street has so many incredible brands and representing the feel of the entire street whilst working with each individual brand’s head office and pr team was a huge undertaking! We enjoyed meeting fantastic people along the way, who offered some incredible support for the project and we remain in contact with many of them.
 

Q

Sloane Street oozes stunning fashion brands, which are the most visually rich to shoot?

A

That’s a really difficult question as there are so many and such diversity among them. Uniquely almost every brand has something incredible to offer in their own way, especially in the superb detail and craftsmanship they all pride themselves on. It was a pleasure to shoot pieces from all of them. With Sloane Street’s position as one of the most luxurious shopping streets in the world it was a great opportunity to work with a number of global luxury brands simultaneously within one campaign.

 

Q

The film documenting the shoot is fascinating. Seeing what is involved, is this typical of a fashion shoot?

A

This is fairly typical of a campaign shoot. I work with almost the same crew every time so we all have a set way of working together that is very natural for us. Though shoots can be long and sometimes stressful we always have a great energy on set and that’s really important. Our lighting set-ups do change depending on what we are shooting but our core set-up of digi-op and camera tethered to a laptop is almost always the same.

 

Q

The models look stunning, how do we create that look at home?

A

Well our models have the benefit of our incredible, internationally renound hair and make-up team (Bunny Allen and John Mullan). However they really look after themselves by eating healthily and exercising. Its about looking after what you have got with a healthy lifestyle and a good beauty regime. To achieve the model look instantly our team recommend Vitalumiere Aqua Foundation from Chanel, Eyelash curlers from Shu Uemura and Elnett hairspray as their weapons of choice. Its then really important to keep your skin healthy by removing your make-up at the end of the day. Bunny recommends using olive oil and jojoba to remove even the most stubborn lingering make-up. From a styling point of view models tend to work a simple look that suits their body. The worst mistake people make in fashion is to follow trends regardless of whether they work for you. Pick key seasonal looks and buy classic pieces that work in a variety of ways.

 

Q

Sloane Street brings the world top fashion houses to London, such as the recent openings of Tom Ford and Zegna. What super brand would you bring to Sloane Street next?

A

I’m a big fan of Alexander McQueen and Lanvin – for me it would have to be them. I also love Zuhair Murad. As yet they have no UK boutiques so it would be great to see them on Sloane Street, which is probably the best place to showcase a luxury international brand in London. Although I think I would be financially much worse off if they were.

 

Q

Mario Testino or Steven Meisel?

A

Although Mario Testino is undoubtably a master of his art, for me it is Steven Meisel. His work is visually so rich and cinematic, and his images tell a story in one frozen moment. I love the drama and ambition of his work. I particularly love his imagery when he works with Grace Coddington (Creative Director of American Vogue)

 

Q

Which Sloane Street fashion house currently has the best campaign images and why?

A

That’s really difficult because there are so many. Off the top of my head I would have to say Chanel who often mix contemporary with beautiful historic references. Their classic aesthetic works particularly well on Sloane Street which itself is steeped in history. I am always enthralled by Chanel’s films which are visually incredible. Dolce and Gabbana and Valentino also often have amazing campaigns.

 

Q

Sloane Street is lined with classic British architecture, how did this enrich your images?

A

We specifically wanted to incorporate this in the images as much as possible and so it had a huge influence on the look of the whole shoot. The architecture was a starting point for us and heavily informed our first moodboards, particularly the red brick, sandy stone and elegant architectural details. The warm colour palette, model selection, hair colour and styling all came from these references and were chosen specifically to work with the surrounding environment.

picture"