On & Around the Street


Emilia Wickstead’s ss’14 cOLLECION
[Image credit: Fashionising.com]

Young New Zealand-born designer Emilia Wickstead is a name that was, until recently, one of the best-kept secrets among London’s best dressed women. The kind of women that rarely drive themselves anywhere, who have tennis lessons and private yoga instructors, who wear a lot of big diamonds. Now the secret’s out.

A visit to Wickstead’s Cadogan Place atelier feels more like a trip back to the couture salons of the Fifties than a contemporary shopping experience. And, more often than not, Emilia herself will be on hand, making sure that her customers’ every whim is attended to.

At 14, Wickstead and her mother moved to Milan and, by 18, she was enrolled at the prestigious Central Saint Martins fashion school. After work placements at Proenza Schouler, Giorgio Armani and American Vogue, she decided to go it alone. She borrowed some set-up money from her now-husband, made ends meet by working the door at famed tiki club Mahiki, and steadily built a cult-like following. She showed her first collection at Raffles (another London night spot), then it was the Ritz, and now she shows on the London Collections official schedule.



With summer’s social season in full swing, Wickstead’s boutique is where the likes of the Duchess of Cambridge, Poppy Delevingne and Samantha Cameron are likely to head to fulfill the varying needs of their wardrobes, when it comes to the season’s weddings, parties and well-heeled events. And for good reason: Wickstead’s aesthetic is a fresh take on the glamour of yesteryear, conservative with a modern twist. Think full skirts and cigarette trousers in delicious tones of buttercup yellow, cornflower blue and juicy tangerine.

So whatever the scope of your summer party wardrobe requirements, Emilia Wickstead has you covered.

28 Cadogan Place, SW1X