To celebrate the launch of Jo Malone London’s wonderfully masculine Incense & Cedrat – part of the Cologne Intense collection of scents, which is defined by its rich and rare ingredients – the brand is hosting a special in-store event on Thursday June 18. Just in time for Father’s Day on June 21.
Inside the pretty store, you will be treated to Jo Malone’s signature Hand & Arm massages while you sip on Champagne and savour the warmth and intensity of Incense & Cedrat. There will also be some special treats inspired by the scent. .
The fragrance was created by Master Perfumer, Marie Salamagne, using the scent of Omani incense, the most precious in the world. Produced for over six thousand years, Omani incense is harvested from the revered Boswellia sacra tree found in a swathe of land between ocean and desert, Dhofar. But recently, the Boswellia sacra has become increasingly threatened. So, for the first time in perfumery, Jo Malone has used cutting edge technology to recreate the scent of Omani incense.
Three layers of intense resins intensify the distinctive warmth of incense at the heart of the scent. The lemon and pepper top notes of Elemi are what you smell first, then Amber-like labdanum ciste highlights sensuality at the heart. Smooth, sweet benzoin accentuates an addictive richness at the base. As the resins unfurl, they are complemented by the brightness of cedrat.
As with all Jo Malone London fragrances, Incense & Cedrat has an elegantly simple construction. This means it can stand alone or be combined with other scents for a unique signature for both men and women. With Oud & Bergamot, for example, it creates a sophisticated, hypnotic woody fragrance. Or try it with Red Roses for a luxurious rose fragrance that’s feminine, spicy and sensual.
Please call 0370 192 5121 or drop in to the boutique at 150 Sloane Street for further information.