Ralph Lauren has opened its new ‘World of Ralph Lauren’ boutique on Sloane Square, housing the brand’s premium “Purple Label”, Polo men’s and women’s, and Ralph Lauren Home collections, as well as a unique edit of products curated for local shoppers.
Set behind a traditional Edwardian façade, the bright, light-filled space is set over two floors, covering 4,251 square feet (395m2), and blends clean and traditional interior details. The warmth of reclaimed oak floors is complemented by classic plaster mouldings and decorative wall panelling. Antique and vintage-inspired cases and tables are scattered throughout to display the collections.
An eclectic mix of artwork and decorative props reflect Ralph Lauren’s refined sensibility. Touches like a pair of antlers and a set of mounted silver binoculars in the men’s section hint at gentlemanly pursuits, while showers of flowers in dramatic urns abound in the women’s space.
The flagship launch is just one of several exciting new openings on and around Sloane Street. Next up will be the exciting launch of The Village, a first-of-its-kind collection of five neighbouring stores from Anya Hindmarch. A new Balenciaga flagship will open in autumn and Club Monaco is set to reopen in a new location on Sloane Square.
The store is offering a selection of custom experiences, including engaging in-store and virtual bespoke appointments, events and style trials. Visit now for a taste of all-American style.
Ralph Lauren, 32-33 Sloane Square , SW1W 8AQ