Coco Chanel’s favourite flower, the camellia, was the source of great inspiration to the designer, and has remained a consistent pillar in the storied brand’s visual lexicon, appearing regularly on catwalks in different and always-fresh incarnations. And Chanel’s new Bouton De Camélia fine jewellery collection is proof that the flower is still at the heart of Chanel’s inspiration. Timeless, just like Chanel.
Mademoiselle Chanel never said why camellias were her favourite flower, but young Coco was said to have been deeply moved by Sarah Bernhardt’s 1912 performance in The Lady of the Camellias. At the time, Marcel Proust and his associates would wear a camellia in their lapels as a sign of refinement, unity and ambiguity.