On & Around the Street

OBJECT OF DESIRE: CHANEL’S BOUTON DE CAMÉLIA COLLECTION

Bouton De Camélia

Coco Chanel’s favourite flower, the camellia, was the source of great inspiration to the designer, and has remained a consistent pillar in the storied brand’s visual lexicon, appearing regularly on catwalks in different and always-fresh incarnations. And Chanel’s new Bouton De Camélia fine jewellery collection is proof that the flower is still at the heart of Chanel’s inspiration. Timeless, just like Chanel.

Mademoiselle Chanel never said why camellias were her favourite flower, but young Coco was said to have been deeply moved by Sarah Bernhardt’s 1912 performance in The Lady of the Camellias. At the time, Marcel Proust and his associates would wear a camellia in their lapels as a sign of refinement, unity and ambiguity.

Bouton De Camélia ring
Bouton De Camélia ring
Bouton De Camélia
Bouton De Camélia earrings

It followed that when she courageously reappropriated traditional men’s wear styles for her female clientele, the camellia would play a part: she first pinned a camellia to one of her chiffon dresses in 1923.

On the beach, Coco would slip a camellia casually into the belt of her striped Breton shirt, and she was known to appreciate the flower for its lack of scent, which empowered women to choose their own fragrance.

Bouton De Camélia
Bouton De Camélia necklace
Bouton De Camélia
Bouton De Camélia necklace

Coming in earrings, two different rings, a brooch, a pendant and two show-stopping necklaces, the pieces dazzle with the fire of flawless diamonds. Set in 18-karat white gold, the collection strikes the perfect balance between modernity and classic femininity.

Available at the Chanel Boutique att 169 Sloane Street, SW1X 9QF.

Bouton De Camélia
Bouton De Camélia brooch
Bouton De Camélia
Bouton De Camélia pendant