NSPCC To Open World’s Most Glamorous Charity Pop-up On Sloane Street

The first-ever standalone store in aid of the NSPCC (The National Society for the Prevention of Cruelty to Children), will open its doors on Sloane Street this month with a pop-up store called Fashion Re-told, where you’ll find a tempting selection of donated and pre-loved designer treasures. Meaning you can hoist your halo a little higher in the knowledge that all proceeds from your purchases will go directly towards helping to support NSPCC’s important services in the London area.

The concept has been brought to life by the NSPCC’s charity partner Harrods, and the Cadogan, which donated the pop-up premises, so expect a luxury charity shopping experience like no other as Fashion Re-told gets set to bring the polished customer service and luxury surroundings of Harrods to a pop-up setting, with rails stocked with a Harrods-curated edit of new and donated pre-loved high-end menswear, womenswear, childrenswear and accessories.

Don’t expect a dusty, eau-de-mildew-scented store: Fashion Re-told has been designed with a distinctive and playful pink interior scheme to fit seamlessly within the luxury retail environment on Sloane Street, and donations for the store have come from high-profile fashion brands, members of the public, Harrods’ employees, and will also include a selection of stock provided by Harrods.

“Sloane Street has been one of the world’s most luxurious shopping destinations since its creation by the first Earl Cadogan in the 18th Century,” said Hugh Seaborn, Chief Executive of Cadogan. “We are thrilled to be working with Harrods and the NSPCC on the world’s most glamorous charity pop-up, which complements Sloane Street’s reputation. Creating great places is not just about bricks and mortar – it’s about contributing to the local community and wider society and this is a great opportunity to support the U.K.’s leading children’s charity who do such admirable work protecting childhood.”

“Fashion Re-told is the NSPCC’s first ever stand-alone fashion store, and Harrods first pop-up with a charity partner, so it deserved to be special. We therefore wanted the shop front to really stand out,” said Alex Wells Greco, Harrods Head of Visual Merchandising. Claire Hoyle, NSPCC Deputy Director of Fundraising, added that money raised from the Fashion Re-told pop-up will go towards funding key services in the capital like ‘Letting the Future In’, which helps young people find their voice and recover from the trauma of abuse.

Fashion Re-told will open its doors on 196 Sloane Street on 13th April for a one-month period. The store will open from 11am – 7pm Monday to Saturday, and 12pm – 6pm on Sundays.