On & Around the Street

YOUR NEW SEASON SCENT: Jo Malone London Basil & Neroli

Jo Malone London Basil & Neroli

Twenty years ago, Jo Malone London took the very risqué move of including basil in its Lime, Basil & Mandarin fragrance. This year, it is nodding to its heritage as a groundbreaker in perfumery with the introduction of Basil & Neroli, this year’s major fragrance launch from Jo Malone London.

The fragrance was created by Fragrance Director Céline Roux and Master Perfumer Anne Flipo, who were inspired by London’s vibrant spirit and the botanical gardens and leafy squares hidden within its urban spaces.

Jo Malone London Basil & Neroli
Jo Malone London Basil & Neroli

“With London as our inspiration, we wanted it to be original, impetuous and lively, with a sense of hedonism that makes you feel although you haven’t a care in the world,” said Celine. “Anne was the perfect choice to create this fragrance; she has such a love and affinity with nature and the outdoors and she totally understands the Jo Malone London sense of elegance and optimism. During our research we spent a lot of time together in London walking around all the beautiful botanical gardens and hidden residential squares surrounded by townhouses. That’s what’s so great about London; you have a blend of urban and natural within spaces that are so peaceful and refreshing.”

The scent combines top notes of two varieties of basil: Basil Grand Vert and Basil Verbena. And a touch of cedar needle is an invigorating note. “The heart notes of neroli and orange bigarade create the glow of warm sunlight, and a floral aspect that balances well with the basil,” said Flipo. “Then the lasting notes of white musk and vetiver feel enveloping and grounding. It’s a game of colours between the green and the orange. They are welcoming ingredients that you want to touch.”

Jo Malone London Basil & Neroli

Because it’s Jo Malone London’s big launch of the year, the scent comes in body crème, body and handwash and a candle, as well as the cologne.

Prices range from £28 for the body and hand wash, to £86 for the 100ml cologne.

Available from September 1st at Jo Malone London, 150 Sloane Street, SW1X 9BX. For more information, visit www.jomalone.co.uk.