“With London as our inspiration, we wanted it to be original, impetuous and lively, with a sense of hedonism that makes you feel although you haven’t a care in the world,” said Celine. “Anne was the perfect choice to create this fragrance; she has such a love and affinity with nature and the outdoors and she totally understands the Jo Malone London sense of elegance and optimism. During our research we spent a lot of time together in London walking around all the beautiful botanical gardens and hidden residential squares surrounded by townhouses. That’s what’s so great about London; you have a blend of urban and natural within spaces that are so peaceful and refreshing.”
The scent combines top notes of two varieties of basil: Basil Grand Vert and Basil Verbena. And a touch of cedar needle is an invigorating note. “The heart notes of neroli and orange bigarade create the glow of warm sunlight, and a floral aspect that balances well with the basil,” said Flipo. “Then the lasting notes of white musk and vetiver feel enveloping and grounding. It’s a game of colours between the green and the orange. They are welcoming ingredients that you want to touch.”
