On & Around the Street


Monica Vinader's winning display

The votes are in and the winners of this year’s Chelsea in Bloom competition have been announced. At an intimate drinks reception in the private room above the Gallery Mess restaurant in the Duke of York Square, Cadogan Estate chief executive Hugh Seaborn was joined by RHS judges Julia Ryde and Paul Hervey-Brookes, and Sasha Wilkins of Liberty London Girl to reveal the winners.

This year’s theme was Carnival, inspired by the Rio Olympics and the city’s famous Mardi Gras celebrations, a theme that was vibrantly embraced across Sloane Street and the boutiques surrounding Sloane Square.

Nodding to the traditional Brazilian carnival flag bearers, Monica Vinader was crowned overall winner of Chelsea in Bloom 2016, taking home to coveted prize for Best Floral Display for the stunning 2-metre-high golden mannequin adorned in flowers and glittering jewelry that graced her window during the competition.

Big congratulations also go to Liz Earle, who won the People’s Champion Award for the incredible fairground fantasy created in collaboration with floral designer Willow Crossley. The shopfront was inspired by the brand’s Great British seaside heritage on the Isle of Wight, where one of the first carnivals in the UK took place in 1887. The candy-coloured display features a fairground carousel made of roses, carnations, hydrangeas, peonies, tiarella, foxgloves and delphiniums. It was certainly breathtaking!

La Perla’s tree-like installation won the Highly Recommended award for its eye-catching flowers and contrasting ribbon colours to create the illusion of birds sitting in the branches. Meanwhile, Sarah Chapman’s store won the Innovation Award for an incredible display that incorporates the company’s skin care range with the carnival theme, including a huge mask as a centrepiece. The headdress is made of fresh flowers which include ‘Blushing Bride’ protea, roses, carnations and chrysanthemums.

Here are a few more of the standout creations…

Liz Earle won the People's Champion Award
La Perla won the Highly Recommended Award
Sarah Chapman's store won the Innovation Award
Phillip Corps puts the finishing touches to the Kiki McDonough entry
Links of London
The White Company's moss elephant, Chelsea In Bloom 2016
The White Company's moss elephant, Chelsea In Bloom 2016