On & Around the Street


The Sea, The Sea

During these extraordinary times, it’s truly inspiring to see how local businesses and individuals have come together to support one another and the community.

From the legions of volunteers helping out with deliveries of food and medication to the most vulnerable people in the neighbourhood, to the weekly applause heard throughout Chelsea every week as we come out to salute the valiant workers at the front line of the battle against the spread of COVID-19, it is heart-warming to see the prevailing spirit of kindness at the heart of the nation’s solidarity.

We would like to salute a few of the generous local businesses who are working to support our NHS workers and the community at large.

The Cadogan Estate
As a property manager and developer with 300 years of history as custodian and steward of Chelsea, Cadogan is supporting the community by establishing a business rent relief fund helping over 250 small businesses, as well as waiving rents for all restaurants, cafes, bars, and smaller retail and leisure businesses; increasing its support of the Kensington and Chelsea Foundation, which works with local micro-charities that support the vulnerable in the borough through local micro-charities; and providing parking spaces and accommodation to essential NHS workers. Read more here.

The Fashion School
The Fashion School, which teaches design and sewing to children and teenagers on the King’s Road, has recruited hundreds of volunteers to make surgical gowns for hospital staff. They are turning out an impressive 700 per day and have made over 5,000 so far thanks to donations from individuals and organisations including principal sponsor Cadogan. Donate to the Go Fund Me here.

Marshall Wace
Local global asset management firm Marshall Wace has opened its in-house office canteen to produce over 1,000 delicious and nutritious meals for the NHS every day. Chief executive Ian Wace is leading a coalition of upmarket restaurants to prepare food for staff across 11 NHS Trusts, funded by £5 million from the hedge fund’s charitable arm.

Bread Ahead
On top of its regular donations to feed NHS staff in hospitals across London, Bread Ahead has published ‘7 Days of Sourdough’, a short e-book that instructs on how to make and maximise your sourdough baking. It’s free to download but the bakers ask that you make a donation to the JustGiving campaign.

The Sea, The Sea
Every Saturday evening, fish shop and deli The Sea, The Sea is taking fresh fish directly to the homes of frontline NHS workers for free. Each week will see a new London postcode become the destination for deliveries. Keep an eye on @theseathesea_ for updated details.

The Pavilion Road greengrocer and renowned supplier to London’s top restaurants is offering a 30% discount to NHS staff and has opened its chef-only ordering app to the public for the first time. Londoners can download the platform to order seasonal fruit and vegetables, sustainably produced dairy and charcuterie, and store-cupboard essentials (flour, rice, tinned tomatoes) delivered straight to their door, with no minimum spend.

The Roasting Party
To help the NHS, police and fire service workers on the front line, the cult coffee company is offering a 20% discount on all online orders. It has also created a special ‘#Team Player’ blend to raise money for NHS charities. 20% of sales will go towards helping support those who are supporting us during these challenging times.

Made in Italy
The King’s Road Italian restaurant has a 50% discount for frontline workers, including NHS staff and volunteers. There is also a 20% discount on all takeaways.

Marks & Spencer
The first hour of opening on Tuesdays and Fridays (8am-9am) will be reserved for NHS workers and other emergency services staff.

Provenance Village Butcher
The butcher on Pavilion Road is offering NHS staff a 25% discount and ensuring priority in in-store and online queues.

A selection of hard-to-find and essential products are set aside for NHS workers, as well as a priority check-out service. At Easter, 50,000 treats were donated to brighten up NHS staff rooms.