On & Around the Street


Jo Malone London - The Bloomsbury Set

The intellectual free spirit of the Bloomsbury Set of writers, artists and poets, and Charleston, the country house in East Sussex where they would meet to exchange ideas, were the inspirations behind Jo Malone London‘s new spring limited edition fragrance launch of five scents that celebrate the spirit of British creativity.

Master perfumer Yann Vasnier and vice president of global fragrance development Celine Roux visited Charleston and were inspired by elements of the house and the way of life lived there by creative spirits like Virginia Wolfe, John Maynard Keynes and E. M. Forster: lily pond at dawn, the bold blue hyacinths, blossoming fruit trees, absinthe afternoons and golden linseed on paint-stained hands, warming whisky and sweet pipe tobacco, the secrets of waxed floors burnished by footsteps in the night…

Jo Malone London - The Bloomsbury Set

“When we visited Charleston, in the middle of the English countryside, I didn’t know what to expect but I fell in love with it,” said Vasnier. “When I was there I made a storyline in my head from morning to afternoon to evening, so the five fragrances have a natural evolution. What I particularly loved about The Bloomsbury Set was the juxtaposition of domesticity and simplicity with this hugely intellectual environment.”

Jo Malone London - The Bloomsbury Set

Blue Hyacinth

With floral notes of the sun-loving garden plant, mixed with the scents of geraniums and a hint of woody vetiver for a fresh floral scent.

Garden Lilies

Vasnier was inspired by the scent of a lily pond at dawn, with the scent of water lilies at the front, with other notes of dewy sap and ylang ylang, musk and vanilla.

Tobacco & Mandarin

Zingy mandarin and herbaceous sage are sweetened with the warm elegance of beeswax and sweet pipe tobacco in a warm unisex scent.

Whisky & Cedarwood

The waxed wooden floors of Charleston inspired this scent that will appeal to both women and men. A sultry blend of fine whisky and opulent roses is edged with spicy pimento, warm cedarwood and an intriguing accord of waxy wooden floors.

Leather & Artemisia

Nights spent deep in intellectual debate are recalled through the deep richness of leather enhanced by the amber woody notes of Cypriol, combines with the striking green facets of anise-tinged absinthe, aromatic artemisia and soft orriswood.

The Bloomsbury Set is available now for £45 for 30ml at Jo Malone London, 150 Sloane Street, SW1X 9BX

Jo Malone London - The Bloomsbury Set