The intellectual free spirit of the Bloomsbury Set of writers, artists and poets, and Charleston, the country house in East Sussex where they would meet to exchange ideas, were the inspirations behind Jo Malone London‘s new spring limited edition fragrance launch of five scents that celebrate the spirit of British creativity.
Master perfumer Yann Vasnier and vice president of global fragrance development Celine Roux visited Charleston and were inspired by elements of the house and the way of life lived there by creative spirits like Virginia Wolfe, John Maynard Keynes and E. M. Forster: lily pond at dawn, the bold blue hyacinths, blossoming fruit trees, absinthe afternoons and golden linseed on paint-stained hands, warming whisky and sweet pipe tobacco, the secrets of waxed floors burnished by footsteps in the night…