On & Around the Street

Gucci Collaborating With Artists On Instagram

Gucci has launched an Instgram initiative inviting artists to rework iconic Gucci patterns any way they see fit.

Using Gucci’s floral #GGBlooms and geometric #GGCaleido patterns as a starting point, Instagrammers can create images inspired by the house’s prints. Check out the hashtag #guccigram for some wonderfully creative examples from established names like Chris Rellas and The Most Famous Artist group, or up-and-coming artists.

The full selection of entries will be on display on a dedicated section of the Gucci site, as well as on the brand’s social channels over the coming months.