Kate Spade, 2014 Chelsea in Bloom Winner (last year’s theme was ‘Creation in Colour’)
From Monday 18th to Sunday 24th May this year, running alongside the Chelsea Flower Show, the area will come alive with gorgeous floral displays created by the street’s retailers in line with this year’s fantasy theme: Fairy Tales.
Expect to see truly spellbinding creations from stores including Jo Malone, Hackett and Escada, who have no restrictions on size, style or shape of the display they create. They just have to use real flowers.
The stores will be judged on Tuesday 19th May according to originality, quality of finish and suitable containers; plant choice and maintenance; and wow factor. The winner will be announced that evening.
You can have your say in who creates the best display by voting online for the People’s Champion Award at www.chelseainbloom.co.uk
Be sure to take a stroll down Sloane Street during Chelsea in Bloom to take in the magic.