The latest chapter, “The Camellia”, the 16th in the series, celebrates Chanel’s iconic flower, which has appeared in every imaginable incarnation, from denim and silk, to diamonds and leather.
In Asia, it is a symbol of purity and longevity and this delicate bloom inspired Mademoiselle Chanel in 1923 to incorporate this key element into her style. Whether pinned on a garment, adorning a hairstyle, engraved on the buttons of a suit, embroidered or a lace motif, the camellia became one of her signature emblems.
Told from the narrative of the flower itself, the film features “memories” of the journey that the couturier and the Camellia, with lines including, “I remember that at age 13, young Coco was said to have been deeply moved by Sarah Bernhardt’s performance of “The Lady of the Camellias.”
The film recalls how Marcel Proust and his dandy friends would wear camellias pinned to their jacket lapels as a sign of refinement, unity and ambiguity. And how after Chanel started adopting menswear into her signature style, she started wearing camellias herself, such as the time at a beach in Étretat, she had the idea of slipping one into the belt of her striped Breton shirt.
Our boutiques have reopened their doors and our restaurants are open for indoor and alfresco dining in the spring sunshine. We want to reassure you that your safety remains paramount and measures are in place to ensure a safe and enjoyable visit.