On & Around the Street

ARMANI CELEBRATES 40 YEARS IN THE BUSINESS

There are very few contemporary designers who can lay claim to having created a look that changed the course of fashion and still plays a large a part of the way men and women dress today. Giorgio Armani, maestro of unstructured tailoring, was launched onto the world’s stage in 1980, when he dressed Richard Gere for American Gigolo (main picture, above) in revolutionary suits that were unlined and lacked the rigidity and stifling structure that the consummate staple of menswear was previously known for. 

  
Left; Giorgio Armani F/W 1987 and right; Armani 2015 Resort Collection

Women as well as men adopted this new approach, as a way for them to maintain a degree of femininity in the workplace as they climbed the career ladder. In 1982, just seven years after founding his company, he became the second fashion designer ever to grace the cover of Time (following New Look progenitor Christian Dior, in 1957).


Carla Bruni, Helena Christensen, Monica Bellucci. Tailleur by Giorgio Armani.
Vogue Italia, July 1995.
Photo by Michel Comte.

This year, the designer, who continues to serve both as creative director and chief business strategist, will celebrate his 81st birthday in July and his brand will celebrate its 40th anniversary.

Drop in to the Sloane Street boutique to see why he has such enduring appeal, with stylish clients that return season after season for his masterful take on timeless style. This is, after all, the man who Mr Clooney chose to outfit him for his recent nuptials, and the designer loved as much by Hollywood’s establishment (Lauren Hutton, Cate Blanchett) as its rising stars (Chloe Moretz, Chris Pine).

  
Armani resort 2015, in store now

For resort 2015, in store now, he has subtly tweaked his own classics, such as double-breasted jackets with kimono arms and a single-button topper that reveals just a flirtatious a hint of décolletage.

 

Uncategorized

ARMANI CELEBRATES 40 YEARS IN THE BUSINESS

Uncategorized

ARMANI CELEBRATES 40 YEARS IN THE BUSINESS