On & Around the Street

Build A Bag At Anya Hindmarch

Anya Hindmarch Build a Bag

Want a handbag that is entirely unique? Now you can have exactly that with Anya Hindmarchs new Build A Bag concept, which launches at Sloane Street this month.

The Bucket Bag, a new style for autumn/winter 2017-18, is the stylish starting point in the playful three-step journey to creating a bag exactly how you want it.

The ultimate in customisation and personalisation, the Build A Bag service is based around a capsule collection of handles, straps and decorative accessories that can be used to make your Bucket Bag your own.

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Anya Hindmarch Build a Bag

You begin by choosing from either a large or small size Bucket Bag in fine tumbled leather or natural python skin types, or there is a rainbow of colour options available. Both skins are lined in suede and all styles have a detachable loose pocket inside to help keep you organised.

Then the fun really begins: You can choose your handles from a selection of mink, shearling, exotic and leather in a broad colour spectrum, and shoulder straps that come in a fun array of embroidered, stickered-up or leather finishes.

Add a smattering of Anya Hindmarch’s statement bag accessories to make a finishing touch. Choose mink, leather or shearling charms, embellished handle keepers, decorative key fobs, intricate leather ruffs, tassels and stickers, all in a host of treatments.

Anya Hindmarch Build a Bag
Anya Hindmarch Build a Bag

“I love beautiful things and won’t compromise on quality,” says Anya Hindmarch. “This bag is made from the most expensive full bodied but very soft leather. Its simplicity is its beauty and as a consequence it falls really well and moulds to your body. But with this beautiful and rich simplicity, it is fun to mess it up. Like my friend who would always have a charm tied on a ribbon to her Father’s wristwatch that she wore. It makes it yours and can make a beautiful and seriously made piece light hearted. I like this irreverent approach combined with absolute quality. For me the two attributes deliver more than the sum of the individual parts.”

Anya Hindmarch Build a Bag

There are hundreds of different combinations, all built in store by you and taken away then and there, making each bag as unique as their owner. You can start designing your own bag online now right here. The concept will sit alongside the Anya Hindmarch seasonal collections from Pre-Collection AW17.

Anya Hindmarch, 157-158 Sloane St, SW1X 9AB

Anya Hindmarch Build a Bag