On & Around the Street


On 20 May 2013, one of the world’s most luxurious streets, Sloane Street, launched its partnership with London charities Elephant Family and Habitat for Humanity. A pair of life size floral Asian elephants were unveiled on Sloane Street as part of the charities Animal Ark initiative – the latest in a line of colourful London-based campaigns for the Elephant Family, who last year helped to hide over 200 specially-designed fibre glass Easter eggs across London for the Big Egg Hunt.

Sloane Street hosted the showpiece pair of tusked topiary Asian elephants it sponsored over Chelsea Flower Show 2013. London’s top award-winning florist, Nikki Tibbles from Wild at Heart, beautifully decorated both.

Hugh Seaborn, CEO of Cadogan Estates commented, “We were delighted to partner with Elephant Family on this exciting project. Both The Elephant Parade and The Fabergé Big Egg Hunt captured the imagination of London residents and tourists alike so it is a huge honour that Sloane Street played host to the launch of the charity’s next big initiative.”

The partnership launched with a media photo call with VIP’s Viscount Chelsea, Mark Shand, Priya Vandrevala and Hugh Seaborne at the elephant structures. A drinks reception then followed at the local Rib Room at the five star Jumeirah Hotel.

The Elephant Family Founder, Mark Shand, commented, “Animal Ark is a very exciting project for us and are delighted that Sloane Street is a part of it. Sloane Street is recognised as one of London’s finest destinations, steeped in heritage and in the heart of Chelsea, which made it the perfect destination to launch our next major fundraising project.”

Next year the Elephant Family will be recruiting additional official sponsors to fund the creation and decoration of a full ark of animals, with all of the pairs hopefully making a return to Sloane Street before being installed permanently in one of London’s Royal Parks after Chelsea Flower Show 2014.