London's most desirable neighbourhood
WHAT'S NEW
Notes from Sloane Street
From exclusive interviews and insider shopping guides to the latest launches and events, discover what’s happening on Sloane Street now. Style, culture and Chelsea life — all in one place.
My Obsessions: Faye Bridgwater
The artist behind Sloane Street’s joyful banners shares her love of bold colour, beach walks, Japanese fiction and the surprising power of a long bath.
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The New Rules of Garden Party Dressing
Garden party style, but with bite. Our edit of gloriously frothy dresses embraces frills, florals and unapologetic pastel power. Equal parts whimsy, wit and full-throttle femininity — this is what to wear when the dress does the talking.
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Cocktail hour: the best terraces for summertime libations
From negronis at golden hour to aperitifs on the Square, here’s where to drink al fresco on Sloane Street this summer
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The Father’s Day Gift Edit
Whether you’re shopping for a father, stepfather, grandfather or mentor, our hand-picked edit features gifts that are thoughtful, stylish and just indulgent enough — the kind he’d never buy for himself, but absolutely should have.
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The Ice Cream Project Returns for 2025
It’s back — and it’s as bonkers as ever. Deliciously absurd and unapologetically British… Bisto Gravy, pickled onions and olive oil are just the start
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Seen on Sloane: Chelsea in Bloom 2025 edition
Lace, linen and blooming marvellous outfits: see the standout street style from the Chelsea Flower Show and Chelsea in Bloom.
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The Eternal Appeal of Florals
From ditsy to dramatic, florals are back—again. Also: they never left. We explore the timeless trend designers can’t help but revisit like clockwork.
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Chelsea in Bloom 2025: Where to Shop, Sip, and Stroll
Celebrating 20 years in full flower, here’s how to make the most of this year’s Chelsea in Bloom—from floral glosses and petal-laced pâtisserie to garden bars and gelato
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My Obsessions: Anine Bing
From guilty-pleasure dance parties to beauty rituals and mindful reads, Anine Bing shares the obsessions fuelling her creativity—from Saatchi Gallery visits to sweet treats and her non-negotiable indulgence…
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Mr Muscle Joins the Anya Brands Line-Up
From a silk duster scarf to a polish-can coin purse, think Wes Anderson meets the cleaning aisle of a '90s Tesco.
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Introducing the Chelsea Arts Festival
The inaugural Chelsea Arts Festival promises the brightest names from page, stage and screen in a dynamic programme across Cadogan Hall, the Saatchi Gallery, the Royal Court theatre and beyond
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The Life Aquatic with Anya Hindmarch
Just Keep Swimming: Anya’s Dive Shop surfaces on Pont Street, paying tribute to old-school dive shops and marking the start of a season of underwater-themed escapism
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The soft spring trend quietly taking over—and how to style it now
Style it head-to-toe like the fashion set or pair it with burgundy for contrast—this is the palette that’s defining spring/summer 2025.
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Azzam Jamil curates the perfect 12-hour itinerary in Chelsea
From slow brunches and Italian dinners to design-led shopping and gallery visits, Azzam Jamil maps out the perfect 12 hours in Chelsea—his go-to London neighbourhood for style, culture and calm.
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My Obsessions: Alice Temperley
Alice Temperley on her latest Netflix addiction, the book teaching her to trust her instincts, and the Chelsea haunts she always returns to.
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ON SLOANE STREET TODAY 14°C
How to Be a Coffee Snob
Joanna Taylor, food and drink expert for titles including Conde Nast Traveller, GQ and ES Magazine, explains what makes an excellent espresso – and more importantly, how to taste it
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Cocktail hour: the best terraces for summertime libations
From negronis at golden hour to aperitifs on the Square, here’s where to drink al fresco on Sloane Street this summer
READ more
The Life Aquatic with Anya Hindmarch
Just Keep Swimming: Anya’s Dive Shop surfaces on Pont Street, paying tribute to old-school dive shops and marking the start of a season of underwater-themed escapism
READ more
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Discover the Sloane Street Directory
From the finest fashion and footwear brands to the most delectable dining and drinking spots, our Directory will guide you to everything the neighbourhood has to offer