The Miu Miu boutique on Sloane Street has had a makeover and it’s pretty spectacular.
Gone are the gold damask walls, replaced with the prettiest pale blue silk, which also covers the long display shelves. There’s pale blue carpet on the floors and the ceiling is also in the same hue, resulting in a monochromatic “box”, the effect of which is at once warm and welcoming, minimal and contemporary.
The display counters in glass and steel, small carpet tables and round sofas all bring a sense of quintessential femininity and sumptuousness to the 260-square-metre store which is, brilliantly, dedicated to accessory, bag and, above all, shoe collections.
But the best part? The new Miu Miu store is offering an exclusive made-to-order service for the iconic jewel heel pump, where you can put together your own unique shoes from a selection of materials and colors. Genius, right?
You can choose from two timeless Miu Miu shoe designs with signature jeweled heels and in a dazzling array of colour and fabric combinations, to make sure your shoes are as unique as you can wish to make them.
The uppers of the shoes are displayed on moulds, showing the 23 fabric and colour mixes: from sky blue, peony or black suede to dove grey, navy patent leather or natural python. Once you’ve selected the style of your upper, you can then choose from an equally diverse selection of silver and gold jeweled heels, individually studded with mix-and-match multi-coloured stones. The in-store heels are magnetized, so you can attach them to the uppers and get a sense of the finished shoe. Like playing grown-up Lego.
Once you have decided on the final configuration and placed your order, they will be made especially for you and delivered to you in six weeks.
Definitely worth waiting for.
Miu Miu, 185 Sloane St, SW1X 9NW.